Corporate Overview
For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.
We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs.
We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America.
Key Responsibilities
- Supervising and directing Product Managers.
- Work with Product Managers to identify product offering gaps and identifying manufacturers that fill identified product gaps.
- Responsible for competitor assessments, field research, market research determining promotional requirements, and development of the marketing project plan.
- Manage competitive intelligence across each product line (trends, growth, disruptors etc.)
- Define and determine customer needs, experience and expectations through primary and secondary research on a single and multi product basis working closely with the Product Manager.
- Develop an integrated communication plan across the product lifecycle for each product.
- Define and evolve the product marketing methodology to ensure best practices are incorporated across function throughout the footprint.
- Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Competencies and skills
- MBA Degree required.
- 7+ years experience in strategic development, positioning and marketing experience.
- 5+ years experience with Internet Advertising and Marketing.
- Ability to identify shifts and emerging trends in marketplace, as well as ability to monitor performance against objectives.
EEO / AA Statement
Global Industrial provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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