Communications Specialist

Closing Date: December 3rd 2025 at 4:00 PM

STRATEGIC COMMUNICATIONS & MARKETING
The Strategic Communications & Marketing (SCM) Office directs all corporate communications through storytelling media relations marketing branding creative and digital media strategies across the University. SCM oversees strategic communications and marketing policies procedures strategies and plans that advance the Universitys vision mission and reputation. This unit works in close collaboration with other University units across both campuses to implement strategies develop performance standards and monitor effectiveness of the strategies.

WHAT WE OFFER

Full-time Continuing Fredericton or Saint John Hybrid

UNB is committed to ensuring employees can maintain a healthy work-life balance. As such we are proud to support a hybrid work approach which includes flexible hours and work-from-home options.

Standard Work Hours: Mon - Fri 8:15 am - 4:30 pm 36.25 hours per week

Additional Working Conditions:

• Occasional evenings and weekends are required.

Salary Range: $59696 - $81360 per annum

YOUR FOCUS

Reporting to the Institutional Communications Manager SCM the Communications Specialist is responsible for developing and executing communication plans that enhance reputation engage stakeholders and align with strategic objectives. This role involves crafting compelling narratives and supporting events announcements and initiatives to build trust and visibility across traditional and digital platforms. This position facilitates the delivery of high-quality outputs and manages the project lifecycle of multiple communications plans keeping tactics on track.

• Develop and implement comprehensive communications plans for multiple projects including events announcements and other strategic initiatives.
• Select appropriate communications channels for outreach.
• Prepare key messages talking points remarks and speeches.
• Develop content for social media website and internal communications.
• Write and edit press releases and pitches.
• Proofread using established language and editorial guidelines (CP Style).
• Collaborate with internal team members including digital content colleagues on newsroom and social media initiatives as well as graphic design and video production colleagues to create multimedia assets.
• Employ structured planning and implementation to ensure that communications projects are efficient effective and cohesive.
• Keep projects on track and adjust and communicate changes to ensure SCM team members and institutional partners are aligned and prepared to pivot as necessary.
• Act as a communications liaison between institutional units and SCM giving partners a single point of contact for select projects.
• Work with external partners (printers contractors) to ensure delivery is brand aligned and timely.
• Work closely with media relations and executive communications team on external relations initiatives.
• Stay informed of marketing and communications industry developments to foster ideas and innovation.
• Research and recommend new ideas and approaches to communication strategies and tactics.
• Provide regular status updates to the Manager.
• Supports the Manager of Institutional Communications with additional deliverables as needed.
• Other duties as required.

WHAT YOU BRING

• Completed post-secondary education focusing on marketing communications public relations or other related fields.
• Minimum 3 years of proven ability to develop implement execute and measure strategic communications plans and/or campaigns or equivalent combination of education and experience.
• Strong client service orientation and the ability to work effectively on cross-functional and virtual teams.

Additional Strengths

• Friendly helpful individual who will work collaboratively and collegially with a wide variety of people and foster positive relationships.
• Competent communicator who can exercise tact diplomacy and professionalism.
• A naturally curious professional interested in new ways of doing things adopting new technologies continuous improvement and lifelong learning.
• Able to express ideas to influence decisions and show knowledge.
• Able to remain calm during stressful situations and respond constructively.
• Able to function independently.
• Highly organized and can deliver high-quality results under pressure tight deadlines and often evolving priorities.
• Advanced writing editing and proofreading skills.
• Able to manage multiple projects with many stakeholders.
• Able to focus on detailed tasks while being interrupted frequently.
• Knowledge of project management tools like Asana.
• Adept at using a variety of social media platforms.
• Adept with Microsoft Office 365 and its various applications.
• Commitment to excellence in client service.
• Knowledge of post-secondary structures is an asset.