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Manager, Marketing

Manager, Marketing

BentallGreenOakSt Catharines, ON LT, CA
30+ days ago
Job type
  • Full-time
Job description

Manager, Marketing

St. Catharines, ON | Pen Centre

Who We Are : BGO is a leading, global real estate investment management advisor and a globally-recognized provider of real estate services. BGO serves the interests of more than 750 institutional clients with expertise in the asset management of office, industrial, multi-residential, retail and hospitality property across the globe. BGO has offices in 28 cities across twelve countries with deep, local knowledge, experience, and extensive networks in the regions where we invest in and manage real estate assets on behalf of our clients in primary, secondary and co-investment markets. BGO is a part of SLC Management, which is the institutional alternatives and traditional asset management business of Sun Life.

For more information, please visit

BGO promotes a corporate culture that attracts and retains the highest caliber people. We encourage opportunities for growth, development, and promotion by providing our employees with the resources to work effectively and continually strive to perform better. We are committed to a safe and sustainable work environment.

The Opportunity : The Marketing Manager will plan and execute the targeted, cost efficient annual Marketing Plan for the center that utilizes marketing funds to increase traffic, increase merchants’ sales, and increase market share within a specified trade area. This role will report directly to the General Manager, with direction and guidance from the National Director, Marketing and Digital Strategy.

What You Will Do :

Marketing & Advertising

  • Prepare annual marketing plan and execute strategic plans and tactics accordingly
  • Promote the shopping centre consistent with established goals and revenue objectives
  • Develop short and long-term marketing strategies
  • Plan and execute traffic and merchandising events designed to appeal to the property's key target segments and contribute to driving sales, traffic and market share.
  • Plan and execute appropriate advertising campaigns, digital / social media strategy, merchandising events, promotional activities, and public relations programs
  • Organize a communication platform to promote key events and special promotions.
  • Co-ordinate tenant and customer relations and implement comprehensive communications strategy
  • Develop a media relations plan and strategy
  • Negotiate media and contracts as applicable
  • Ensure the Centre's web site design and content are current, correct and on brand.
  • Project the center’s image in line with BGO's Services posture as a good corporate citizen and business leader in the community
  • Enhance and foster strong merchant relationships and participation levels
  • Manage a professional agenc(ies) to develop a distinctive campaign and oversee the successful execution of the Centre's creative and message strategies to create brand awareness and alliance; promote special events and key retail periods; and highlight retailers.
  • Stay abreast of current new media opportunities and community programming to ensure program is nimble and reactive to community needs
  • Capitalize on timely trends and current culture through community initiatives and promotions.

Event Management :

  • Development of new events, maintains, organizes and manages existing events from concept to completion, ensuring they operate smoothly, efficiently and generate maximum revenue and exposure
  • Managing and overseeing events on the day of including problem solving, welcoming guests, directing event set-up, communicating with staff ahead of time.
  • Communicate with Marketing assistant to create effective advertisements for each event (Print materials, online, radio ads etc.)
  • Maintain Marketing / event archives for all events and contests
  • Budget review and post event analysis
  • Liaise with the tenants to ensure maximum participation in all mall events and promotions
  • Conduct regular checks of competitive shopping centre venues regarding events, contests, social media and digital presence.

    • Budgeting & Reporting

  • Prepare promotion fund budget and support schedules including control of funds through established accounts payable procedures
  • Code and process centre marketing payables and analyze / explain variances
  • Use all data and analytics available to shape the strategy for and measure the results of activities regularly, reporting directly to the GM with the support of the VP, Marketing and Digital Strategy

    • Management

  • Manage the operation, administration and promotion of the Guest Services team
  • Work co-operatively with other management staff
  • Foster positive tenant, consumer, community and philanthropic relationships
  • Initiate market research programs and keep current on market area changes, consumer and business trends as well as industry and competitive activities
  • Keep management office, mall staff and merchants informed of advertising schedules, mall events, etc.
  • Plan and execute special projects as required

    • Sustainability

  • Embrace and pro-actively support BGO’s culture of Responsible Property Investing, including environmental sustainability, and corporate and social responsibility.

    • Who You Are :

  • Related post-secondary diploma or university degree
  • Minimum 5 years of strategic marketing, sales, advertising or related experience
  • Minimum 3 years supervising, coaching and mentoring direct reports
  • Knowledge of retail industry and branding tactics an asset
  • Reliable transportation and ability to actively participate in mall events and set up
  • Relationship Skills – Superior oral and written communication and presentation skills; ability to develop and sustain cooperative working relationships at all levels; ability to exercise confidentiality
  • Organizational / Multi-Task Skills - Ability to allocate one's time effectively, work under pressure and manage tight deadlines; ability to handle multiple demands and competing priorities, and adapt to new ideas and constant changes
  • Computer Skills - Strong skills in Word, Excel, PowerPoint and multiple graphic / publisher programs. Well versed in Social Marketing opportunities
  • Social Media – Experience with the implementation and management of Social Media.
  • Police Clearance – A criminal verification check is required for employment

    • At BGO, we recognize that each employee’s unique experiences, perspectives, and viewpoints strengthen our ability to create and deliver the best value to our clients, partners and stakeholders / investors and therefore we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations and life experiences to apply.