Talent.com
Marketing Operations Manager
Marketing Operations ManagerD2L • Kitchener, Region of Waterloo, CA
No longer accepting applications
Marketing Operations Manager

Marketing Operations Manager

D2L • Kitchener, Region of Waterloo, CA
30+ days ago
Job type
  • Full-time
Job description

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead : to transform the way the world learns – and by doing so, we will help improve human potential globally.

A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.

Job Summary

As a Marketing Operations Manager, you will act as a senior marketing contributor who can work collaboratively with cross-functional teams. Key to this role is a deep understanding and commitment to data quality and familiarity with the Customer Relationship Management system (CRM), Marketing Automation Platform (MA P ), ABM Platforms and familiarity with various MarTech tools. This role encompasses program and process building, data normalization procedures, and cross-functional communications that support the marketing organization. The Marketing Operations Manager will focus on cross-department program and process development to help facilitate marketing activities and company efforts designed to grow our business.

How You\'ll Make an Impact

  • Marketing Technology Stack Management : Manage and optimise the marketing technology stack, including marketing automation platforms, CRM systems, lead management programs, and other relevant software.
  • Workflow Design and Automation : Create and optimise automated marketing workflows that nurture leads, engage customers, and drive conversions.
  • Data Integration and Management : Ensure seamless integration between marketing automation platforms and other systems (e.g., CRM) to maintain accurate and updated customer data.
  • Process Documentation : Using Confluence you’ll develop and maintain documentation, blueprints, and roadmaps for processes, automation, and customer journeys / experiences built within the MarTech stack.
  • Data Analytics and Reporting : Support the Marketing Analyst in analysing marketing data, generating insights, and creating regular reports to track campaign performance and measure key metrics.
  • Vendor Management : Manage relationships with marketing technology vendors, agencies, and technology partners to ensure effective support, collaboration and best platform outcomes.
  • Data Privacy and Compliance : Ensure compliance with data privacy regulations (such as GDPR, CCPA) in all marketing automation activities.
  • Process Optimization : Identify areas for process improvement and streamline marketing operations to enhance efficiency and effectiveness.
  • Cross-Functional Collaboration : Collaborate with various teams, including marketing, sales, RevOps, IT, and business intelligence, to ensure seamless operations and alignment.
  • Marketing Technology Evaluation : Stay updated with industry trends and evaluate new marketing technologies that could enhance automation and operations.
  • Technical Support : Troubleshoot technical issues related to HTML templates, list segmentation, campaign tracking, integrations, and other aspects of our MarTech stack.

What You\'ll Bring to the Role

Experience

  • 5+ years of experience in marketing operations, marketing automation, or related fields. Previous roles in progressively more responsible positions are essential.
  • Proven experience in managing marketing operations, automation, and technology platforms to support marketing campaigns and initiatives.
  • Experience collaborating and influencing diverse teams, including marketing, sales, IT, and analytics, to achieve marketing goals.
  • Track record of managing and delivering marketing technology projects on time and within scope while managing relationships with marketing technology platform vendors, agencies, and technology partners.
  • Experience influencing teams through transitions, such as adopting new marketing technologies or processes.
  • Demonstrated ability to optimise marketing processes, improve efficiency, and enhance operational effectiveness.
  • Capability to align marketing automation efforts with long-term business goals and contribute to overall marketing strategy.
  • Skills

  • Marketing Automation and ABM Platforms
  • Strong technical skills, including knowledge of marketing automation tools, CRM systems (Salesforce), analytics platforms, and related technologies to design and execute automated marketing campaigns.

  • Relevant certifications from marketing / sales platforms Salesforce, 6sense, MCAE, Sales Engagement Platforms or related organizations are an asset.
  • Data Management and Analytics : Skill in handling and analyzing marketing data, extracting actionable insights, and tracking campaign performance.
  • CRM Integration : Ability to integrate marketing automation platforms with customer relationship management (CRM) systems for seamless data synchronization.
  • Workflow Design and Automation : Skill in designing, building, and optimising automated workflows to nurture leads and engage customers.
  • Lead Scoring : Proficiency in setting up lead scoring models to prioritize and qualify leads for the sales team.
  • Data Privacy and Compliance : Understanding of data privacy regulations (such as GDPR or CCPA) and the ability to ensure compliance in marketing automation efforts.
  • Craft executive-ready presentations : Distill complex ideas into clear, persuasive narratives, driving stakeholder engagement and decision-making.
  • Familiarity with various marketing technologies and tools (ie : 6sense, Lean Data, UserGems, Sendoso, Qualified or similar) that integrate with marketing automation platforms.
  • Knowledge of how to troubleshoot technical issues related to HTML templates, list segmentation, campaign tracking, integrations, and other aspects of the MarTech stack.
  • Database Management : Ability to manage and maintain clean and organized marketing databases for accurate targeting and reporting.
  • Visualization and Analytics : Experience querying and visualizing data or experience with Attribution Platforms asset.
  • Location

    Location : This role is open to all candidates across Canada, however we would love to have someone join our team (3 days per week) at one of our offices in either Kitchener or Toronto.

    Start Date : January 12, 2026

    The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

    Base Salary Range

    $65,000 — $85,000 CAD

    Don\'t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

    Why we\'re awesome

  • Impactful work transforming the way the world learns
  • Learning and Growth opportunities
  • Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
  • 2 Paid Days off for Catch the Wave related activities like exams or final assignments
  • Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
  • Competitive Benefits Package
  • Home Internet Reimbursements
  • Employee Referral Program
  • Wellness Reimbursement
  • Employee Recognition
  • Social Events
  • Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.
  • D2L is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases. We draw on diversity of thought and experience to reflect the rich array of cultures representing our broad customer base and we seek talent with diversity of life experiences and perspectives from around the world. If you have special accessibility requirements that need to be considered during the recruitment process, please let us know by emailing us at careers@d2l.com and a member of our HR team will get back to you. Information received relating to accommodation needs of applicants will be addressed confidentially. D2L maintains a drug-free workplace.

    Schedule Full-time

    By clicking on the “Submit Application” button above, you acknowledge, agree and / or provide your explicit consent for the D2L family of companies to use the information you have provided for the purpose of considering and evaluating you as a candidate for employment with the D2L family of companies; to store your information on their vendor systems; to share your information within the D2L family of companies, their vendors, partners or other third parties for the purpose of processing your employment application; and to use your personal information to contact you in the future for any other suitable employment opportunities.

    The D2L family of companies and its vendors, partners, and third parties and their systems may be located in jurisdictions different from your jurisdiction of residence. For more information on how the D2L family of companies protects your privacy, please review D2L’s Privacy Statement. To all recruitment agencies : D2L does not accept agency resumes. Please do not forward resumes to our HR alias e‑mail address, to any D2L employee, or to other Desire2Learn e‑mail addresses. D2L will not pay any fees related to unsolicited resumes.

    #J-18808-Ljbffr

    Create a job alert for this search

    Marketing Manager • Kitchener, Region of Waterloo, CA

    Similar jobs
    Business and Operations Manager

    Business and Operations Manager

    Trucent • Cambridge, ON, CAN
    Full-time
    Quick Apply
    We are committed to demonstrating leading-edge sustainable solutions and approaches to industrial production and materials management. Our customer-centric solutions include Fluid Separation for Met...Show more
    Last updated: 30+ days ago
    Operations Manager

    Operations Manager

    Smarter Alloys • Cambridge, ON, Canada
    Full-time
    About Smarter Alloys Smarter Alloys is a world leader in smart materials innovation, pioneering advanced shape memory materials for applications in medical devices, cleantech, automotive, and beyon...Show more
    Last updated: 30+ days ago • Promoted
    Operations Excellence Specialist

    Operations Excellence Specialist

    Gore Mutual Insurance • Cambridge, ON, Canada
    Full-time
    Fueled by investments in talent and technology, our bold strategy to transform is nearly complete.At Gore Mutual, we've always set ourselves apart as a modern mutual that does good.Now, we'...Show more
    Last updated: 7 days ago • Promoted
    Operations Manager

    Operations Manager

    Reworld Waste, LLC • Kitchener
    Full-time
    Operations Manager page is loaded## Operations Managerlocations : CAN, ON, Kitchenertime type : Full timeposted on : Posted 2 Days Agojob requisition id : JR11459Who we areFor more than 40 year...Show more
    Last updated: 11 days ago • Promoted
    Director of Operations

    Director of Operations

    Mennonite World Conference • Kitchener
    Full-time
    Job Title : Director of Operations.Location : MWC Kitchener Office.Reporting Structure : Reports to the General Secretary. Bookkeeper & Operations Administrator.Bookkeeper & Engagement Administrator.In...Show more
    Last updated: 1 day ago • Promoted
    Growth & Events Associate — Sports Marketing

    Growth & Events Associate — Sports Marketing

    Betstamp • Guelph
    Full-time
    An innovative sports marketing firm based in Guelph is looking for enthusiastic individuals to join their team.This role offers the chance to engage with local communities through sports events and...Show more
    Last updated: 11 days ago • Promoted
    Operations Manager

    Operations Manager

    JYSK Canada • Guelph
    Full-time
    Are you looking for something more than just a job Are you looking for a community a partnership a team and an opportunity to learn and grow in your career. As one of worlds leading and fastest-grow...Show more
    Last updated: 1 day ago • Promoted
    Marketing Coordinator Campus (70302795)

    Marketing Coordinator Campus (70302795)

    Sodexo Canada Ltd • Kitchener, ON, Canada
    Full-time
    Grow your career with a company that shares your passion!.At Sodexo, we believe that every role contributes to a better day for those we serve. Our teams drive innovation, efficiency, and excellence...Show more
    Last updated: 17 days ago • Promoted
    Operations Manager

    Operations Manager

    Reworld Waste • Kitchener
    Full-time
    For more than 40 years, Reworld has been a leader in sustainable waste solutions, providing our customers with innovative solutions that help them achieve carbon-negative outcomes.Reworld is leadin...Show more
    Last updated: 11 days ago • Promoted
    Digital Marketing Specialist for B2B Growth

    Digital Marketing Specialist for B2B Growth

    Rowan Williams Davies & Irwin Inc. • Guelph
    Full-time
    A global climate and performance engineering firm is seeking a Digital Marketing Specialist to create compelling content and drive digital marketing campaigns. The ideal candidate will have 3-5 year...Show more
    Last updated: 11 days ago • Promoted
    Operations Training Manager

    Operations Training Manager

    CGS (Computer Generated Solutions) • Guelph, Ontario, Canada
    Full-time
    Position : Operations Training Manager.CGS is seeking an experienced Operations Training Manager to join our instructional delivery services team. As the Operations Manager, you will play a pivotal r...Show more
    Last updated: 3 days ago • Promoted
    Restaurant Operations Lead - Budget & Service

    Restaurant Operations Lead - Budget & Service

    Smoke's Poutinerie • Guelph
    Full-time
    A popular restaurant chain in Guelph, Ontario, seeks a Restaurant Manager to oversee operations.You will analyze the budget to maintain profitability, modify food preparation methods, and ensure ex...Show more
    Last updated: 1 day ago • Promoted
    Customer Implementation Operations Specialist

    Customer Implementation Operations Specialist

    MealSuite • Cambridge, ON, CA
    Full-time
    Quick Apply
    SaaS organization comprising 200+ team members across the globe, with hub locations in Cambridge, ON, Canada, Dallas, TX, USA, and Ho Chi Minh City...Show more
    Last updated: 22 days ago
    Operations Specialist

    Operations Specialist

    Accelerant • Guelph, Ontario, Canada
    Full-time
    We are seeking a detail-oriented and proactive Operations Specialist to join our growing Operations team.This role is critical in ensuring smooth and efficient management of our operational workflo...Show more
    Last updated: 3 days ago • Promoted
    Event Marketing Specialist

    Event Marketing Specialist

    Homewood Health Centre • Guelph
    Full-time
    Make a difference in a growing, innovative mental health organization and centre of excellence in people‑centered care.Work with supportive colleagues who are passionate about improving lives and c...Show more
    Last updated: 11 days ago • Promoted
    Marketing & Communications Project Manager

    Marketing & Communications Project Manager

    ShareWord Global Canada • Guelph, ON, Canada
    Full-time
    Our roots stretch back to 1911, when we were founded in Canada as an evangelism and Scripture distribution ministry led by a national membership of volunteers. Over the decades our ministry has broa...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Coordinator Campus (70302795)

    Marketing Coordinator Campus (70302795)

    Sodexo • Kitchener
    Full-time
    Grow your career with a company that shares your passion!.At Sodexo, we believe that every role contributes to a better day for those we serve. Our teams drive innovation, efficiency, and excellence...Show more
    Last updated: 11 days ago • Promoted
    Marketing Manager - Esports

    Marketing Manager - Esports

    Targeted Talent • Kitchener, ON, Canada
    Permanent
    We are looking for an experienced.This is a permanent position that is completely remote.Our client is a company growing rapidly in the E-Sports industry, providing advanced platforms and infrastru...Show more
    Last updated: 30+ days ago • Promoted