Marketing manager

Key Responsibilities

• Create and manage engaging promotional content across social media platforms (X, Instagram, YouTube, TikTok, etc.).
• Develop and maintain a consistent visual and editorial brand identity for the studio and its games.
• Coordinate the release of trailers, promotional material, and announcements with the development team.
• Track campaign performance, community growth, and social engagement using analytics tools.
• Identify and pursue opportunities for increasing visibility, including influencer outreach and collaborations.
• Maintain a content calendar and ensure timely, coordinated messaging across all platforms.

Qualifications

• Proficiency with video editing and graphic design software (e.g., Premiere, After Effects, Photoshop, Canva).
• Solid understanding of content strategy and best practices for major social media platforms.
• Experience writing for promotional or editorial purposes with an eye for clarity, tone, and engagement.
• Familiarity with content scheduling, analytics tools, and online trends.
• Ability to work independently and communicate effectively with a creative team.

Bonus

• Experience marketing for indie games, creative projects, or startups.
• Knowledge of Steam, itch.io, or other PC game platforms and how to promote games on them.
• Currently pursuing or recently graduated with a degree in Marketing, Communications, Digital Media, or a related field.
• Passion for games, storytelling, and community-driven experiences.

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