digital marketing specialist

Education

• College / CEGEP
• Graphic design
• or equivalent experience

Work setting

• Business and / or industry
• Industrial
• Private company, corporation or industry
• Website developer

Tasks

• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Write speeches, presentations and press releases
• Perform administrative tasks
• Respond to enquiries from members of the business community concerning development opportunities
• Prepare reports, research papers, educational texts or articles
• Answer written and oral inquiries
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Design market research questionnaires
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials

Supervision

• No supervision responsibility

Computer and technology knowledge

• iOS
• Adobe Illustrator
• Adobe Photoshop
• InDesign
• MS Word
• Tablet computer
• Adobe XD
• Google Drive
• MailChimp
• MAC
• Adobe Suite

Area of work experience

• Community service organization

Area of specialization

• Interactive / new media
• Communications
• Brand management
• Digital media
• Strategy

Work conditions and physical capabilities

• Tight deadlines
• Fast-paced environment
• Attention to detail

Own tools / equipment

• Cellular phone

Personal suitability

• Efficient interpersonal skills
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner

Screening questions

• Are you available to start on the date listed in the job posting?
• Do you have experience working in this field?
• Do you have the required certifications listed in the job posting?
• Do you meet the language requirements listed in the job posting?

Employment terms options

• Flexible hours

Experience

• 3 years to less than 5 years

Employment terms options

• Morning

Green job

• Involves duties and responsibilities that lead to positive environmental outcomes

Financial benefits

• Bonus
• Gratuities

Other benefits

• Free parking available
• Learning / training paid by employer
• On-site amenities
• Other benefits
• Paid time off (volunteering or personal days)
• Parking available