Direct Response Copywriter

Overview

Direct Response Copywriter at Martell Media. Location : Kelowna, BC (In-person). On-Target Earnings : $90,000 Base + $20,000 Performance Bonus. Benefits include Dental Coverage and Unlimited Paid Time Off. Real Impact and a team culture that supports growth.

About Us

At Martell Media, we’re on a mission to inspire people to become the best versions of themselves and share their transformations with the world. Founded by Dan Martell, we value leadership, growth, and simplicity, and we’re looking for people who live those values too.

Be the example with a growth mindset. We build people, the people build the business. We scale with simplicity, not complexity.

Why you shouldn’t work here – Radical Transparency from our CEO.

About the Role

We’re hiring a Direct Response Marketer to drive revenue growth through campaigns that convert clicks into customers. You’ll own the copy, ads, and funnels that fuel our acquisition engine, with your north star being measurable revenue from qualified leads. This is a hands-on, execution-focused role reporting directly to Sam, our Marketing Director. You won’t be buried in meetings or strategy decks; your impact will be seen in the numbers.

What You'll Do

• Direct Response Copy & Creative
• Write ads, landing pages, email sequences, and sales scripts that convert.
• Collaborate with creative teammates to build compelling ad creative.
• Paid Media & Acquisition
• Plan, launch, and scale paid campaigns across Meta, Google / YouTube, LinkedIn, and TikTok.
• Optimize budgets, bids, and targeting to hit ROAS, CPL, and CAC goals.
• Test new hooks, offers, and formats to unlock growth.
• Funnels & Optimization
• Build and optimize funnels including lead magnets, webinars, tripwires, and VSLs.
• Run A / B tests to increase conversion rates, AOV, and LTV.
• Data & Reporting
• Track performance metrics (CAC, LTV, payback period, funnel conversion).
• Provide weekly performance insights and recommendations.

What You Bring

Required

Preferred

Nice-to-have

Why Kelowna? Why Now?

Kelowna offers a thriving entrepreneurial ecosystem, world-class outdoor activities, great schools, arts and a vibrant, welcoming community. Lakeside patios, mountain trails, craft coffee, and wine are part of the lifestyle.

Additional Information

Seniority level : Mid-Senior level. Employment type : Full-time. Job function : Marketing, Public Relations, and Writing / Editing. Industry : Media Production.

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