Manager, Digital Marketing

Manager, Digital Marketing

This is a 6 month term position.

Banff Centre for Arts and Creativity aims to inspire everyone who attends our programs – artists, leaders, and thinkers – to unleash their creative potential.

We acknowledge, with deep respect and gratitude, our home on the side of Sacred Buffalo Guardian Mountain. In the spirit of respect and truth, we honour and acknowledge the Banff area, known as “Minhrpa” (translated in Stoney Nakoda as “the waterfalls”) and the Treaty 7 territory and oral practices of the Îyârhe Nakoda (Stoney Nakoda) – comprised of the Bearspaw, Chiniki, and Goodstoney Nations – as well as the Tsuut’ina First Nation and the Blackfoot Confederacy comprised of the Siksika, Piikani, Kainai. We acknowledge that this territory is home to the Shuswap Nations, Ktunaxa Nations, and Metis Nation of Alberta, Rockyview District 4. We acknowledge all Nations who live, work, and play, help us steward this land, and honour and celebrate this place.

The Opportunity

Marketing and Communications plays a key role in supporting Banff Centre for Arts and Creativity’s strategic goals and public profile. The Manager, Digital Marketing leads the planning, execution, and analysis of digital marketing campaigns, managing the paid advertising budget and using data-driven insights to promote programs, events, conferences and content. The role collaborates closely with other Digital Marketing team members, and the wider marketing and communications team, and supports a range of campaigns, from arts and cultural events to participant recruitment and international ticket sales.

Roles and Responsibilities

Reporting to the Director, Marketing, below are some key accountabilities :

• Develop and execute comprehensive paid digital marketing strategies that align with organizational goals and target audience demographics.
• Analyze market trends and audience insights to inform campaign strategies and improve engagement.
• Oversee the planning, execution, and optimization of paid advertising campaigns across platforms such as Google, Meta Facebook, Instagram, and other relevant digital channels.
• Monitor campaign performance, analyzing key metrics to assess effectiveness and make data-driven adjustments as necessary.
• Manage the digital marketing budget, ensuring optimal allocation of resources to maximize ROI and other key performance indicators.
• Track and report on campaign spending and performance against budgetary goals.
• Collaborate with the creative team to guide creative needs from a data driven perspective.
• Ensure all marketing materials are consistent with the organization's brand voice and messaging.
• Create digital design for related assets.
• Embrace testing and a culture of learning around content placement, creative refresh, and iterative content creation.
• Utilize audience segmentation and targeting to deliver personalized marketing messages that increase engagement and ticket sales.
• Implement A / B testing strategies to refine and improve ad performance continuously.
• Utilize analytics tools (e.g., Google Analytics, Facebook Insights) to track campaign performance and generate comprehensive reports for stakeholders. Prioritize actionable learnings and telling the story of the data.
• Provide insights and recommendations based on data analysis to improve future marketing efforts.
• Work closely with the events team to ensure marketing strategies align with upcoming performances and initiatives.
• Collaborate with external partners, vendors, and agencies as needed to enhance marketing efforts.
• Manage external partner performance within the parameters of the role.
• Stay updated on the latest trends in digital marketing, particularly in the event and arts sectors.
• Implement industry best practices to continually improve campaign effectiveness and audience engagement.

Qualifications and Educational Requirements

Employment Terms and Benefits

Transitional staff housing options (based on availability)

Application Process

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