MK10 - Communication Specialist

Profile : Copywriter and Content Manager

COPYWRITING

• Write impactful and effective content, including client emails, sales collateral, activity reports, PowerPoint presentations, advertisements, and banners to support the sales team and distributors.
• Create SEO-optimized content, including news articles, social media posts, video scripts, campaign pages, product descriptions, and other sales copy to drive traffic and improve online purchase conversions.
• Optimize website content (image descriptions, instructions, call-to-action buttons) to enhance engagement and increase conversions.
• Handle translation, proofreading, and quality control of produced materials.
• Propose content ideas aligned with sales priorities and organizational goals, actively researching relevant themes and industry insights through competitor analysis, statistics, data, and keyword research.
• Contribute to the development of marketing and communication action plans.

CONTENT MANAGEMENT

• Create and manage online sales campaigns to drive conversions and increase online revenue, ensuring targeted messaging and effective call-to-action strategies.
• Develop strategies to boost HumanWare's online presence and increase subscribers across digital platforms.
• Track, analyze, and report on the performance of sales campaigns, web traffic, and sources, assessing results against key performance indicators (KPIs) and optimizing strategies based on data insights.
• Adapt, schedule, and publish content across various platforms, including blog / site sections (WordPress), product pages (Magento), Magnifier app, Buddy app, Facebook, LinkedIn, etc.
• Collaborate with product managers to establish and maintain relationships with influencers, bloggers, and relevant online communities.
• Develop and manage multi-platform editorial calendars and seize content opportunities.

SKILLS

• University degree in communications, writing, marketing, or any relevant field
• to years of experience in communications or marketing
• Strong ability to write creative content quickly, in flawless French
• Excellent writing and editing skills (French and English)
• Ability to work in a team and handle multiple projects simultaneously in a constantly evolving environment
• Autonomy, attention to detail, precision, and resourcefulness
• Tact and interpersonal skills
• Strong organizational skills, responsibility, and ability to prioritize
• Proficiency in social media, SEO tools, and content management platforms (FB, LinkedIn, Canva, AdCreative AI, WordPress, SEM Rush) and Office suite (PPT, Word, SharePoint, Excel)
• Always staying up-to-date with best practices in digital communications