Corporate Sales Manager

Job Description

Job DescriptionWilliams Machinery () sells, rents, and fixes equipment to customers across British Columbia. We also train people in all corners of British Columbia on how to operate machinery safely and effectively. From forklifts to skid steers, excavators, loaders, and dump trucks, Williams Machinery services industries such as warehousing, milling, construction, forestry, recycling, and more with their equipment needs. Join our award-winning company and experience working at Platinum Certified Canada’s Best Managed Company, and one of BC’s Top Employers.

Williams Machinery, located at 10240 Grace Road, Surrey, BC, V3V 3V6, is seeking to hire a full-time permanent exceptional professional to join our team as a Corporate Sales Manager. Reporting to the Vice President of Sales, this high-impact, challenging role requires proven leadership and sales expertise to drive performance across multiple regions and market sectors. The successful candidate will take full ownership of strategic sales planning, lead high-performing teams, build and maintain key client and OEM relationships, and collaborate on business and staffing strategies to maximize sales productivity and achieve revenue goals in a fast-paced, competitive environment.

Key Responsibilities:

• Strategic Sales Planning across the Construction Business Units: Develop and implement long-term sales strategies and tactics under the guidance of the VP of Sales.
• Business Unit Budgetary Responsibilities: Responsible for annual budget planning, sales forecasting, and the strategic planning process for the business unit. Plan, allocate, monitor, and manage the financial resources of business unit including revenue targets, expense management, resource allocation, forecasting and planning, financial reporting.
• Key Account Relationship Management: Actively pursue and build strong business relationships with major clients and targeted accounts. Identify creative solutions to exceed client expectations
• Day-to-day OEM Relationships Management: Along with the VP of Sales, build and maintain strong relationships with OEM’s, serving as the primary day-to-day operational contact and ensuring long-term partnerships.
• Sales Targets & Team Performance: Set and monitor team sales targets and performance metrics. Provide order forecasts for the VP Sales and Inventory Manager, ensuring branch inventory aligns with sales needs.
• Team Leadership & Development: Coach the sales team leaders on processes and methodologies through regular meetings and joint client visits. Cultivate a performance-driven and accountable sales culture.
• Reporting & CRM Management: Maintain detailed and accurate sales activity records, leveraging CRM systems to capture client interactions and market insights. Ensure team compliance with CRM and resource usage standards.
• Cross functional Collaboration & Coordination: Work closely with internal departments (e.g., service, parts, marketing) to support client service excellence and team objectives. Partner with the VP Sales on business and staffing plans aligned with corporate goals.
• Customer & Market Insight: Monitor industry trends, customer needs, and competitor activities. Maintain and enhance existing client relationships to secure repeat business and high customer satisfaction.
• Manage and optimize the Business Unit inventory to ensure maximum turns and profit of the Business.
• Conduct in-person client and partner meetings to build and sustain key relationships.
• Perform other responsibilities, as assigned, to support overall sales success

Talent Management Responsibilities:

• HR Compliance and Employee Relations: Ensure adherence to company HR practices and policies, fostering a positive and collaborative environment for all team members.
• Training and Development Coordination: Collaborate with HR to maintain, update, and enhance all required employee training and educational programs.
• Performance and Development Planning: In consultation with HR, oversee the preparation and execution of staff performance reviews, development plans, objective setting, and succession planning.
• Team Training and Coaching: Guide and support the team’s growth through structured coaching, both formally and informally.
• Staffing Efficiency: Ensure productive staffing levels are maintained to support business needs.
• Company Standards and Culture: Model and promote company values and "ways of working" within the team to cultivate a constructive, value-driven work environment.
• Workplace Safety: Maintain a safe working environment, prioritizing the safety and well-being of all team members.

Knowledge, Skills and Abilities:

• Leadership skills and ability to inspire and drive high-performing sales teams.
• Ability to execute sales strategy.
• In-depth knowledge of sales techniques, market analysis, and CRM systems.
• Analytical mindset with proficiency in data-driven decision-making.
• Strong forecasting and pipeline management.
• Strong networking and relationship-building skills.
• Ability to clearly articulate value-added solutions with a high level of customer focus.
• Solid knowledge of related services and product lines.
• Ability to coach and develop sales teams.
• Ability to learn financial management and budgeting.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to adapt to a dynamic and fast-paced environment, demonstrating resilience.
• Results oriented.
• Ability to effectively recruit, onboard, and train new team members.
• Intermediate ability to use Outlook, Microsoft Office Suite, including Microsoft Teams.
• A high level of fluency in both spoken and written English is required.

Required Qualifications:

• 5+ years of successful sales experience in sales of equipment or similar machinery/industry.
• 5+ years of experience in managing and coaching sales teams across multiple business units.
• Experience developing budget and departmental sales forecasting plans.
• Post-secondary education in a related discipline is required; a degree in Business Administration and Management is preferred.
• Valid driver’s license and clean driver’s abstract.
• Ability to travel nationally and internationally as required.

Total Rewards:
When you join Williams Machinery, you’re not just getting a job — you’re joining a team that invests in your growth, well-being, and success.

• Competitive Pay that recognizes your skills and contributions:
  • Salary: $119,000 – 125,000 per year
  • Variable Pay Plan and Bonus Plan (if applicable)
• Company vehicle provided for work-related travel
• Comprehensive benefits package including extended health and dental coverage, plus Health and Lifestyle Spending Accounts to support your wellness and personal goals
• Employee Assistance Program (EAP) providing confidential mental health and life support
• RRSP matching plan to help you build your financial future
• Paid vacation so you can recharge and enjoy life outside of work
• Employee recognition programs celebrating excellence:
  • Monthly GRIT Awards – peer-nominated recognition for outstanding effort
  • Annual TRUE GRIT Award – winners earn an exclusive vacation with the CEO and fellow recipients
• Employee green car benefit – eligible employees may apply for a $2,000 benefit toward purchasing a new personal electric vehicle for themselves or their immediate family.
• Professional growth and development opportunities through training and peer learning
• Supportive, positive work culture with team events and genuine collaboration
• Comfortable workspace with coffee, tea, snacks, and a welcoming lunchroom
• Career stability and job security within a growing, value-driven organization

Who We Are: Our people are at the core of what we do. We take the time to hire the right people who share our 5 core values, train them, coach them, and reward them for their successes.

1. Build Trust – Build trust with others and & each other.
2. Be a Team Player – Commit to working together to win.
3. Be Customer Focused – “Wow” customers so they become “Raving Fans”.
4. Support Community – Care for our people, our community, and the planet.
5. Deliver Results – Know what you need to do and get it done.

How to apply:
Please submit your application at:

For any additional questions, please contact Alina Calota at at or .

Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at .

Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Williams Machinery.

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