Digital Marketing Coordinator

Job Description

This role is based in our Toronto Office.

Key Responsibilities:

• Support, create, manage, and enhance the company’s digital marketing efforts for 15+ events.
• Have full command of website CMS backend to maintain and enhance websites in accordance with industry best practices – from SEO to compliance.
• Manage daily tasks around website usability and information management, SEM, SEO tactics, keyword research, link building, content development and social engagement.
• Create and manage audience segmentation based on behavioral data based on interest and engagement patterns
• Generate actionable insights from database analytics to inform marketing strategy and personalization efforts
• Regular reporting to key stakeholders on the performance of email marketing campaigns and website performance.
• Utilize web analysis to identify actionable improvements that can be made on the websites to further drive conversions and meet internal goals.
• Manage data and highlight opportunities to better communicate with audience.
• Track website and associated email campaigns, ensuring websites and eblasts are performing with no defects or errors.
• Serves as an expert on emerging trends and tools in digital communications and works alongside other digital experience specialists across Informa to establish best practices.
• Quantify and analyze campaign results and make recommendations on ways to improve or increase the success of marketing efforts.
• Comfort and experience with a wide variety of marketing, sales, or communications technology – Adestra, Infront, Google Analytics, CORE CMS, Google Tag Manager.
• Build and monitor newsletters and e-blast campaigns including list development, email creation, customer segmentation and A/B testing.
• Work alongside agencies to ensure the Mobile App is accurately updated and used effectively to grow users.
• Work alongside marketing team on technical, UX optimization requests for both websites and email campaigns.
• CRM: Experience in planning and creating email marketing automation campaigns.
• Ensure all digital assets are created, implemented, tested, and launched on schedule.
• Work with Digital Marketing agency to set up search and social marketing campaigns and set up campaigns internally when needed.
• Report to the Senior Digital Marketing Manager and support, communicate, and collaborate with the Vice President of Marketing, Associate Marketing Director, Associate Director, Creative and Brand, Marketing Coordinators, Graphic Designers, Show Directors, and external vendors.
• Other duties as required.

Qualifications

• Building and maintaining relationships internally and externally and understanding customer needs.
• Can demonstrate an entrepreneurial collaborative approach, bringing fresh and exciting ideas for marketing growth campaigns or new content/community initiatives.
• Prior experience in working cross functionally and being able to synthesize feedback in a concise and informative manner.
• Demonstrated ability to understand the competitive landscape, target audiences, brand propositions and key messages an advantage.
• Prior experience of managing project activity, ability to prioritize and manage time efficiently.
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and assume greater responsibility.
• A strong communicator, both verbal and written – comfortable publishing content.
• Strong time management and planning skills; able to balance the demand of multiple clients, projects and priorities.
• Analytical & problem-solving capability.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Comprehensive time off package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering days
• Work from almost anywhere for up to 4 weeks per calendar year
• Competitive benefits, including Share Match program
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $48,000- $55,000 based on experience.

This posting is for an existing vacancy.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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