Sales Associate - Waterloo Honda

Join the ride!

Position: Sales Associate
Dealership: Waterloo Honda
Location: Waterloo, ON
Classification: Full-Time, Immediate Hire

Waterloo Honda is proud to be apart of the AutoCanada dealership network. AutoCanada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.

Our dealership Team Members are at the heart of our success, building long-lasting, trust-based relationships with customers across Canada. Our national network provides opportunities and support to build the career that’s right for you. Working here is fast-paced, non-stop, and a little unpredictable—and we love it.

Your area of focus.

The Automotive Sales Representative interacts with customers online, over the phone and in-person to guide them through the vehicle purchase process.With your outstanding communication and listening skills, you’ll help our customers select their perfect vehicle, negotiate terms to ensure that payment options meet their lifestyles, budgets, and expectations all while focusing on providing an exceptional experience. Our ideal candidate has at least 3 years of customer-facing experience, a “hunter” mentality with the ability to stay self-focused, and an impressive track record of building relationships to retain customers.

What drives your day-to-day?

• Greet and assist customers entering the showroom floor, presenting a professional environment that supports automotive sales while ensuring customer satisfaction
• Answer questions about new cars, used cars, vehicle performance, applications processes and financing for the clientele acting as a ‘subject matter expert’
• Employ strong communication and interpersonal skills to build rapport when assisting potential customers with their vehicle selection and finalizing their payment terms
• Maintain an up-to-date customer database to drive current and future automotive sales for the dealership
• Present used and new cars through test drives, demonstrations, and dealership walk-throughs
• Leverage negotiation skills without compromising customer satisfaction to carry out the sales process following dealership standards and policies
• Send emails and make calls to prospective buyers in an effort to ensure that your daily calendar has the necessary amount of customer appointments to guarantee that productivity goals are being met
• Follow up with previously sold clients to earn repeat and referral business while maintaining the highest customer satisfaction standards possible, striving for perfection with each transaction
• Stay current on required dealer group and manufacturer training
• Other duties as assigned by store leadership

What are the must-haves…

• Must be 18 years of age or older to meet insurance requirements for operating a motor vehicle
• Possession of authorized documentation required to gain employment, in addition to having a current, valid CA-issued Driver’s License and acceptable Driver’s Abstract
• Must submit to and adequately pass a pre-employment background and MVR screen prior to employment
• Open availability to work days, evenings, weekends, and some holidays knowing that employees are required to stay until the customer’s purchase is complete and their satisfaction ensured
• High school diploma or equivalent required, bachelor’s degree preferred
• 3+ years of experience in a customer-facing role required with experience in retail, sales, marketing, and customer service being preferred
• Ability to meet the physical demands of the position, which includes: standing, sitting, walking, bending, crouching, reaching, lifting, etc.
• Excellent verbal and written communication skills with the ability to construct emails and messages in a professional and inviting manner
• Has the competitive spirit, drive, outgoing personality, consistency, and resilience to meet monthly sales objectives while following a daily work plan

The Perks:

• Competitive Compensation and Benefits Package
• Employee Vehicle Purchase & Service Plans
• Employee and Family Assistance Programs
• Paid holiday and flex time for full time AutoCanada employees
• Company-wide appreciation events and contests throughout the calendar year
• Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full

Can you picture yourself here already?

We hope so. It’s equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

If you think you’re a good fit to come along on our ride, apply now through our website at We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.

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