Create and adhere to brand guidelines to ensure consistency in brand colors, typography, logo usage and image styles.Enhance brand recognition and loyalty by maintaining a cohesive visual identify across all marketing materialsDevelop compelling narratives that resonate with target audiences and convey the brand's core message.Utilize design to effectively tell the brand story to strengthen the emotional connection between the brand and its audience.Work with entire team on a creative audit to elevate innovation and establish a unified brand understanding and company voiceConceptualize campaign vision, harnessing original graphics, copy, website content, social media, and other marketing materialsDevelop creative briefs based on ideas from brainstorming sessions, with direction, schedules, and deliverables for the creative teamDelegate projects to in-house designers and oversee storyboardsObtain team approval of final layouts, storyboards, and illustrations; encourage members to provide feedback; and respond to internal commentary and requestsOversee presentation of final concepts and coordinate production and dissemination for cross-organizationalRequired Skills and Qualifications
- Bachelor's degree (or equivalent) in fine art, graphic design, or similar discipline
- 8+years of professional experience in graphic design, with four or more years in a management role
- Proficiency with design software such as Adobe Creative Cloud
- Exceptional ability in typography, layout, and prototyping
- Highly skilled in leading a team of creatives
- Strong creative vision with attention to business objectives
- Proficiency in design software such as Adobe Creative Suite and Figma
- Strong understanding of typography, color theory, and layout design.
- Proficiency in motion design software like After Effects, Cinema 4D, or similar.