Product Marketing Manager

The Product Marketing Manager HW/PLM reporting to the Director of Product Marketing is
an individual contributor who owns the market narrative go-to-market strategy and commercial
impact for our structural hardware and custom automation products.
This is a high-ownership cross-functional role. You will define how Ventions hardware solutions
are positioned in the market build the content and enablement that moves deals forward and
lead campaigns from brief to launch and ongoing sustainment. This role works closely with
Product Growth Sales and Brand teams and will drive high-visibility go-to-market initiatives in
the business.

Product Marketing & Go-To-Market Leadership
Own product marketing execution for Ventions Hardware and custom automation
portfolio including positioning messaging frameworks value propositions and
differentiation.
Execute go-to-market plans for new launches and major releases in collaboration with
Product Growth Brand and Sales leaders.
Define target audiences core use cases launch narratives channels and asset
requirements.
Ensure consistent product messaging across website campaigns and sales-facing
materials.
Drive sustainment of existing products through refreshed collateral campaigns and
storytelling.

Sales Enablement
Develop commercial sales enablement assets including pitch decks product overviews
objection handling and competitive positioning.
Support delivery of commercial sales training to ensure strong product understanding
and consistent messaging.
Partner with Product on technical training content while contributing to commercial
framing and storytelling.
Equip BDRs/Sales with tools and narratives to articulate the product value to different
customer personas.
Engage directly in strategic deals and competitive situations where strong product
narrative can move the outcome.

Marketing Communications & Collaboration
Lead product marketing & contribution to campaigns owning the brief reviewing copy
and creative and ensuring products are represented accurately across all channels.
Collaborate with Brand Growth Web Content and Events teams to ensure software
products are represented accurately and consistently.
Support events tradeshows webinars and other marketing programs with product
knowledge and positioning.
Apply analytical thinking to messaging and campaign performance leveraging user
feedback experimentation and funnel insights to improve impact.
Present product updates launch overviews and campaign results to internal
stakeholders.

Product Strategy & Market Intelligence
Partner with Product Management to gather market insight customer feedback and
competitive intelligence.
Contribute to product packaging naming and positioning discussions with Product and
Brand Marketing.
Support Annual Product Roadmap planning and Quarterly Product Reviews with market
and customer insights.

Long-Term Impact & Growth
Lead go-to-market strategy product narratives and ongoing sustainment marketing for
our key HW playbooks: Structural and Custom Robotic Automation
Drive measurable impact on product interest lead flow pipeline and revenue through
improved product storytelling content and sales enablement.
Work with Growth and Brand Marketing to continuously ensure our best product
messaging and value is communicated in our content ads events and webpages.

Qualifications :

• A bachelors degree in Marketing Business Engineering or a related field (MBA or advanced degree is a plus).
• At least 3 years of product marketing experience preferably in B2B technology hardware or industrial applications.
• Proven experience in developing go-to-market strategies and delivering successful product launches.
• Strong skills in product positioning value proposition development and messaging.
• Excellent written verbal and presentation skills with ability to translate technical concepts into compelling narratives.
• Strong analytical capabilities comfortable working with data running tests and optimizing campaigns.
• Ability to work cross-functionally with product management sales design and engineering teams.
• Highly organized self-motivated and capable of thriving in a dynamic fast-paced environment.
• A curiosity to learn a collaborative mindset and a drive to contribute to something meaningful

Additional Information :

What We Offer

• Career pathing: Real opportunities to grow through personalized development plans bi-annual employee reviews and mentorship program
• Professional development: Continuous training in performance management inclusive leadership leadership operating model team building and giving/receiving feedback
• Gender diversity & inclusion: Pay equity reviews inclusive policies and a Womens Employee Resource Group offering networking mentorship and quarterly learning sessions.
• Hybrid work: Enjoy flexibility with our hybrid model allowing you to work from home on select days.
• Community engagement: Two paid volunteering days per year to give back to causes you care about.
• Central location: Regular team gatherings and a collaborative office space in the heart of Montreal surrounded by cafés and restaurants.
• Team events: All year round employee events including annual kick-off employee summit quarterly happy hours and department events.
• Comprehensive benefits: A complete group benefits plan for you and your family that start day one.

What to Expect in Your Interview

• Initial Call
• Meet the Team
• Case or take-home interview
• Decision & Offer

Were committed to making every step of the process inclusive and accessible. If you require accommodations at any stage please let us know well ensure you have what you need to succeed.

Professional Growth & Development

Vention believes strongly in promotion from within. For this reason we structured a comprehensive professional development program that elevate high-performing individuals who deeply understand the inner workings of Vention. This program encompasses:

• In-house coaching program with former industry executives working with small cohort of emerging leaders
• Quarterly management training on topics ranging from Giving & Receiving Feedback to Building high-performing teams to Developing your own Leadership model
• Quarterly World-Class Speaker Series featuring industry leaders sharing their perspective and lessons learned as they build their function and business
• Dedicated professional development channels sponsored by the Executive team to foster continuous professional learning
• Book allocation program to further your knowledge in your domain of expertise or any business leadership topics

Diversity Inclusion & Belonging at Vention

When you join Vention you join a team of professionals with diverse experiences backgrounds and perspectives. Together were building a workplace where everyone belongs feels valued and can achieve extraordinary results.

We celebrate differences in ideas in experiences and in people. Our initiatives in gender equity career growth and leadership development are designed to create real opportunities for everyone to thrive.

Ventions culture

Vention is an uplifting environment for high achievers. Thinking that Ventions culture would keep you energized See our full culture guide here.

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1