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Encore Corporate Travel
Senior Demand Generation ManagerEncore Corporate Travel • Montreal, Montreal (administrative region), CA
Senior Demand Generation Manager

Senior Demand Generation Manager

Encore Corporate Travel • Montreal, Montreal (administrative region), CA
30+ days ago
Job type
  • Full-time
Job description

Location: Montreal, Quebec, Canada

Employment type: Full-time

Seniority level: Mid-Senior level

Job function: Marketing, Industries: Travel Arrangements

What You’ll Do

  • Develop Encore’s demand generation strategy and lead the integrated programs that bring it to life
  • Own the funnel from awareness and lead generation through nurture and conversion
  • Research, plan, and execute multi-channel campaigns across paid social, search, email, webinars, and events to drive qualified pipeline
  • Define targeting and segmentation across finance, insurance, and other key verticals
  • Partner with Brand and Communications to bring thought leadership and creative storytelling into every campaign
  • Collaborate with Marketing Operations to build the infrastructure, automation, scoring models, and reporting that scale demand generation
  • Align with Commercial and Product leadership to ensure every initiative drives measurable pipeline, adoption, and revenue impact
  • Leverage AI, analytics, and marketing automation to personalize engagement and optimize performance
  • Own the metrics that matter: lead volume, conversion rates, cost per acquisition, and pipeline contribution

Who You Are

  • A strategic, hands-on demand generation marketer who turns ideas into measurable impact
  • Experienced in B2B lead generation, campaign orchestration, and funnel optimization across digital channels
  • Skilled in ABM, paid media, webinars, and email nurture programs
  • Comfortable diving deep into complex industries like finance and insurance to uncover new opportunities
  • Data-driven, curious, and experimental. You test, learn, and scale what works
  • Collaborative by nature. You build trust across Brand, Ops, Product, and Sales
  • Fluent in CRM, marketing automation and analytics tools
  • Forward-looking and innovative. You use AI and emerging tech to move smarter and faster
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Senior Demand Generation Manager • Montreal, Montreal (administrative region), CA

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