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Compunnel Inc.
Marketing SpecialistCompunnel Inc. • BC, CA
Marketing Specialist

Marketing Specialist

Compunnel Inc. • BC, CA
30+ days ago
Job type
  • Full-time
Job description

Job Description

The Trade Marketing Specialist will support the implementation and execution of retail trade marketing strategies for Lottery. The role focuses on end-to-end development of creative assets, promotional activities, and operational plans in collaboration with Enterprise Marketing, Key Accounts, Field Sales, and Operations teams.

Key Responsibilities

  • Execute the Lottery trade marketing strategy in alignment with Key Account teams and internal stakeholders.
  • Lead development of promotional creative assets, logistical plans, and in-trade activations.
  • Act as liaison between creative resources, operations, channel, and Key Account teams.
  • Coordinate execution of the Lotto Express retail strategy with Lottery Operations and Field Sales teams.
  • Manage Key Account promotional capabilities (calendars, creative assets, spec sheets, etc.) and disseminate key info to stakeholders.
  • Identify opportunities to optimize processes within Lottery Ops for seamless execution of promotions.
  • Provide insights and recommendations to evolve tactics, improve results, and drive revenue growth.
  • Stay current with retail industry trends and share best practices across the organization.

Required Qualifications

  • University degree or diploma in business, marketing, or related discipline.
  • 3+ years of recent, relevant experience in consumer trade marketing/customer marketing.
  • Strong background in marketing, advertising, and branding with a focus on retail marketing.
  • CPG experience considered an asset.
  • Equivalent combinations of education and experience may be considered.

Preferred Skills

  • In-depth knowledge of retail marketing principles and practices.
  • Strong business acumen with analytical problem-solving skills.
  • Creative and innovative mindset.
  • Proven experience in agency management (advertising, media, experiential, merchandising).
  • Excellent time management and ability to meet tight deadlines.
  • Highly collaborative, with strong interpersonal, written, and verbal communication skills.
  • Proficiency in MS Office Suite, Adobe, and web-based programs.
  • Knowledge of BC’s gaming industry is an asset.

Seniority level

  • Mid-Senior level

Employment type

  • Contract

Job function

  • Marketing, Advertising, and Sales

Industries

  • Government Administration
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Marketing Specialist • BC, CA

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