At Transformer Table, we design smart, space-saving furniture that adapts to your lifestyle. Innovation, functionality, and sleek aesthetics are at the heart of everything we do. From viral social media moments to global expansion, our mission is to redefine the way people live in their spaces.
We’re growing rapidly, and to support our expanding partnerships with furniture retailers across North America and beyond, we’re looking for a detail-oriented, enthusiastic Content Strategist to join our team.
About the Role
As a Content Strategist, you will shape the voice and direction of Transformer Table’s digital presence. You’ll plan, execute, and deliver content strategies that align with our brand vision while driving performance across Shopify and other digital channels. Working closely with our Digital Marketing team, you’ll ensure all content is optimized for SEO, supports campaign objectives, and enhances the customer journey. From web pages and landing copy to blog articles and promotional messaging, you’ll craft content that not only engages but also converts, reinforcing Transformer Table’s reputation as a leader in modular, space-saving furniture.
Responsibilities
- Develop and execute a content strategy that supports business goals and enhances the customer journey on Shopify and other digital channels
- Plan, write, and optimize content across web pages, landing pages, blogs, email campaigns, and promotional assets
- Ensure all content follows SEO best practices to drive organic traffic and improve search rankings
- Collaborate with the Digital Marketing team on campaign planning, product launches, and seasonal promotions
- Maintain brand voice and consistency across all content touchpoints
- Stay current on ecommerce content marketing and SEO trends to drive growth
Qualifications
- 3–5 years of experience in content strategy, content marketing, or a related digital marketing role
- Strong understanding of ecommerce platforms (Shopify experience preferred)
- Proven ability to write and edit compelling content across web, email, and campaign channels
- Solid grasp of SEO best practices, keyword research, and on-page optimization
- Experience analyzing content performance using tools like Google Analytics, SEMrush, or similar platforms
- Excellent organizational skills with the ability to manage multiple projects and deadlines
- Collaborative mindset with experience working closely with marketing, design, and product teams
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
What We Offer
- Competitive salary and performance bonuses
- Health & wellness benefits
- Flexible hybrid work environment
- A fast-paced, collaborative, and creative team culture
- The chance to be part of one of Canada\'s fastest-growing furniture companies
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