Marketing Coordinator

Position Summary

BCIT’s School of Construction and the Environment is seeking a regular, full-time (1.0 FTE) Marketing Coordinator. This position is responsible for assisting the School with the coordination of all marketing and school awareness related activities and events. Supports Business Development Manager (BDM) and the Marketing and Communications department (MarComm) in the development, implementation and evaluation of all of the School’s marketing related materials and School’s awareness initiatives. Provides administrative support to the School’s Business Development Manager. Duties & Responsibilities DUTIES AND RESPONSIBILITIES:

• Executes direct mail campaigns, including creating and updating the contact database and photo database, maintaining a list of campaign results, and initiating follow up contact with potential students and industry partners.
• Assists with the running of the school’s various social media accounts, including creating and sharing relevant content to support the growth of the school’s followers and social media presence.
• Gathers, reviews and drafts stories for the internal School’s newsletter, ensuring editorial set up fits into the media platform appropriately.
• Coordinates web content by assisting with school web page updates through WordPress, maintaining web copy and school program graphics, as well as approving and publishing pages submitted by faculty and staff.
• Assists with the coordination of the School’s participation at trade shows, education/career fairs and BCIT initiatives such as special media events like Big Info Sessions. This includes planning the annual calendar of events, coordinating volunteer schedules, writing and distributing correspondence, maintaining RSVP lists, catering requirements, room bookings, preparing materials, delivering and setting up booths and marketing materials. Liaises with students, external contacts, and various BCIT departments. Represents the School at these events either independently, or as a team member.
• Acts as school liaison with external departments to assist with the coordination of school events and programs as assigned. Represent the School on the Institute’s special event planning committees involved with student recruitment, marketing, and open house planning.
• Assembles marketing packages for specific School events such as information sessions, career fairs and trade shows. Liaise with MarComm to assemble a database of media materials for future publications
• Organizes and/or assists in the coordination of School events, staff events, Institute fundraising initiatives, site visits and School tours for staff and visitors.
• Prepares informational materials and arranges for the right Personal Protective Equipment when needed for sight visits.
• Coordinates with MarComm and schedules prospective students requesting to shadow a student through the ‘Spend a Day’ visits at times that best fit in with the program’s availability and student(s) being shadowed.
• Supports the Manager in the development of the annual Marketing Plan by providing input, suggestions and analysis into initiatives to assist with planning marketing related activities within each program in the School. Provides analysis and evaluation on initiatives and executed plans.
• Create marketing and promotional materials including flyers, brochures, posters and electronic print media to be used by the school to distribute information about its programs.
• Works with the Manager and MarComm to create and place student recruitment and strategic industry awareness advertising.
• Liaise with the program areas to build the school’s database of current student, alumni and faculty testimonials.
• Maintains and coordinates school marketing and promotional materials (rack cards, one pagers, etc.), including tracking inventory and sales of School branded merchandise, arranging re-orders and mail or inter-office distribution.
• Monitors the Business Development expense reports through Cognos; Tracks and prepares purchase requisitions, invoices and payments. Prepares and coordinates with the Operation’s team cross charges and cheque requisitions as needed.
• Supports the effective and efficient operation of the office by providing general administrative support to the Business Development team, including answering incoming inquiries, arranging meetings and supporting the preparation of department materials and communications.
• Guides and informs staff and students about operational and institute services as appropriate, including policies and procedures, such as where to access information and how to complete Institute forms.
• Participates in Records Custodian training and remains current with record keeping practices, policies and procedures (both BCIT and FOIPOP).
• Undertakes related duties as assigned, consistent with the job grade for this position.

Qualifications QUALIFICATIONS:

Definition:
The qualifications section for this job was developed using the approved job evaluation plan, agreed to between the BCGEU and BCIT. The qualifications represent the minimum qualifications required in the future (i.e. to be reflected in job postings) and do not reflect the incumbent’s existing qualifications.

Education:

• Grade 12 plus completion of specialized training programs of up to two year’s duration in business administration. For example, a two year program from a community college, or a diploma of technology.

License(s)/Certifications(s):

• Valid BC Driver’s License and access to a vehicle.

Experience:

• Two years of general experience, plus two years of directly related experience in a similar position, including experience in planning and organizing events.

Software/Computer Application(s) and Expertise:

• Experience with Microsoft Office applications
• Experience with the following software or similar: WordPress, HTML, Adobe Creative Suite, Google Analytics.
• Knowledge of, and familiar with the nuances of social media platforms.

Communication/Interpersonal Skills:

• Excellent written and oral communication skills.
• Proven ability to present a professional demeanor at all times during interactions with staff, clients and external contacts.
• Must possess a strong customer service orientation and a commitment to high standards of quality.
• Strong interpersonal skills.
• Proven ability to accommodate change, with strong problem solving, critical thinking, conceptual and conflict resolutions skills.

Administrative Skills (e.g. prioritizing, minute taking, wp speed, etc.):

• Accurate word processing skills.
• Must be detail oriented with a high level of accuracy.
• Strong organizational skills with proven ability to establish priorities, work under pressure and meet tight deadlines.
• Ability to troubleshoot and make responsible decisions independently and as a team member.
• Ability to take initiative and work independently.
• Must have excellent coordination, organizational, time management skills.
• Must be able to work with information in a confidential manner.

Other Skills/Abilities:

• Familiarity with the School program structures
• May be required to lift heavy items (up to 50 lbs).
• Occasional requirement to work in the evenings and on weekends.
• Must be able to travel to/from various locations.

This position requires travelling to/from various locations and will require access to the use of a vehicle. Additional Information Benefits – Why you’d love working with us

• Competitive pay
• Minimum of fifteen days of vacation prorated per year
• Competitive employer-paid extended health and dental plan including access to a Health Care Spending Account of up to $325 if eligible!
• Defined benefit pension plan with employer contributions
• Flexible hybrid work arrangements available
• Professional Development funds and resources
• Access to most BCIT Flexible Learning courses free of charge
• Wellness and Employee Assistance programs
• Complimentary membership with free access to the Fitness Centre, Gymnasium, and more
• Eligibility requirements apply, benefits may vary depending on the employee group the position belongs to and whether the position offered is temporary or part-time. For more information on our generous benefits, click here!

BCIT is committed to the principles of equity, diversity & inclusion and to promoting opportunities in hiring for systemically oppressed groups who have been excluded from full participation at BCIT and the larger community. This includes Indigenous Peoples, women, racialized persons, persons with disabilities and those who identify as 2S/LGBTQIA+. All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority.

Persons with disabilities who require accommodation for any part of the application or hiring process should contact us using our contact form. Please note that all applications must be submitted via the careers page portal. Applications submitted through the contact form will not be accepted. For additional information, please visit our frequently asked questions (FAQs) page and see how we hire.

The British Columbia Institute of Technology acknowledges that our campuses are located on the unceded traditional territories of the Coast Salish Nations of xwməθkwəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səl̓ilwətaɁɬ (Tsleil-Waututh).