Marketing Manager

THE ROLE Working for an industrial parts distribution company, working under the management of the Director of Marketing, the Marketing Manager will play a key role in executing marketing strategies and developing tactics to promote our complete portfolio of products and services. This position will be responsible for driving increased revenue and pipeline goals through demand generation efforts including omni-channel campaigns, inbound marketing strategies, trade media relations, and overall project management including partnering with sales and marketing on trade show planning and execution. The position will work in cross functional teams with inside and outside sales, customer experience, operations, as well external agencies to ensure all projects and campaigns are creative, measurable, foster brand loyalty, timely, on budget and align with overall corporate objectives. Sound like a good fit? WHAT YOU'LL DO: Key Responsibilities- Lead and execute multi- channel marketing campaigns across digital, email, social, print, and tradeshow/event channels.- Drive demand generation and lead generation initiatives focused on pipeline growth and revenue impact.- Manage campaigns from planning through execution, ensuring timelines, deliverables, and budgets are met.- Track and analyze campaign performance including leads, conversions, opportunities created, and ROI.- Optimize campaigns and marketing activities based on performance data and insights.- Support inbound marketing initiatives including email marketing, content development, SEO, and marketing automation.- Partner closely with sales and internal stakeholders to support lead generation and customer engagement efforts.- Oversee development of marketing materials and ensure consistency across messaging and branding. Coordinate trade shows, industry events, and related marketing activities.- Manage relationships with external vendors, agencies, and media partners.- Supervise and mentor junior marketing team members.- Stay informed on market trends, competitor activity, and customer needs to support marketing strategy and execution. QUALIFICATIONS: Essential- University degree in Marketing, Business, or related field- 9 to 12 years of relevant B2B marketing experience- Strong hands-on experience with email marketing, SEO, lead nurturing, and content creation- Proficiency with HubSpot, WordPress, SEMrush, GA4, Adobe Suite (Photoshop), and Microsoft Office (Excel, Word, PowerPoint, Outlook)- Strong knowledge of B2B demand generation, lead generation channels, and partner marketing- Experience planning and executing multi channel marketing campaigns aligned to business goals, timelines, and budgets- Strong analytical capability with experience tracking KPIs, interpreting campaign data, and optimizing for pipeline and revenue impact- Strong copywriting skills across multiple marketing channels- Experience working closely with internal stakeholders including sales, customer service, and operations, as well as external agencies and vendors- Experience managing marketing budgets and resource allocation- Strong communication skills with ability to develop and present marketing plans, reporting, and insights- Comfortable working in fast paced environments with shifting priorities- Ability to monitor market trends and competitor activity and translate insights into action- Strong organizational skills with ability to manage multiple priorities and competing demands- Leadership experience including mentoring or managing junior team members- Valid drivers licence and access to a vehicle Nice to have- Experience in industrial, manufacturing, distribution, or technical B2B environments- Experience in smaller or mid sized organizations with broader generalist marketing responsibilities- Experience with trade media, PR, and industry publications- Experience planning and executing trade shows, events, and field marketing initiatives- Experience in Canadian B2B or distribution focused companies- Experience working in lean marketing teams where structure or processes are still developing- Experience in values driven, cross functional, collaborative environments WORK ENVIRONMENT- Fast-paced environment in a dynamic competitive industry- Daily customer and inter-departmental/branch communication via telephone calls, faxes, emails, and virtual meetings- Exposure to deadlines, multiple demands and priorities, multi-tasking, and interruptions WHAT'S IN IT FOR YOU?- Competitive remuneration including base salary + annual bonus- Competitive vacation- Paid personal day program- Generous benefits package that includes coverage for things like medical, dental, paramedical, and vision- Company Group RRSP with employer matching- Annual health & wellness subsidy After you apply, you may receive a call or message from our AI Talent Scout about this role or other opportunities that match your skills and preferences. AI agent role is to help speed up your hiring process by answering questions, confirming basic information, and identifying whether there's a mutual fit. The call or chat may be recorded so that our recruiting team can review it - they make all final hiring decisions, while AI agent simply helps move you forward faster. The best part? They are available 24/7, so you can connect whenever it's convenient for you. Acara Solutions is committed to ensuring equal employment opportunities for applicants and employees. We are committed to filling open positions using balanced selection criteria to avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation, or any other status protected or required by law. Acara Solutions welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates participating in all aspects of the selection process.