Job Description
:We are looking for a Senior Data Analyst to be accountable for analyzing the success of campaigns created and executed by their marketing team members. You are also responsible for understanding the target segment and uncovering new or previously untapped sales and service opportunities. The Agile team member embraces continuous change and the autonomy to make their own decisions without necessarily having prescriptive input from management. Team members are eager to gain cross-functional skills across different roles, so must be passionate about learning with a desire to expand both their business and technical knowledge.
The Senior Data Analyst reports into the Manager, Data & Analytics.
What will you do?
For each campaign, monitor and analyze key performance indicators as well as overall campaign results
Proactively identify challenges to campaign success and work with the agile team to find and implement solutions
Offer proactive feedback, strategic insights and ideas for campaign improvement
Partner with key stakeholders to support the ongoing segmentation/analysis of the member base to drive/inform targeted campaigns and initiatives in support of the key marketing strategies
Ensure the accurate and timely completion of all campaign reporting, including distribution and review with key stakeholders
Operationalize reporting and related processes to monitor and assess the success of the campaigns
Supporting the development of the marketing strategies through a robust understanding of the competitive landscape and industry
Providing regular campaign performance reviews to identify problems or opportunities
What will you need to succeed?
Undergraduate in Business, Statistics, Marketing or Computer Science (or equivalent university degree or college diploma)
5+ years of experience in business/campaign analytics
Experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for campaigns
Experience working with and deriving insights from large data sets
Strong analytical and problem solving skills with the ability to break down high-level data into easily communicated information
2+ years of experience with Python, SQL or other programming languages
2+ years of experience with AWS Cloud Services (e.g. Glue, S3, Athena, Quick Suite)
2+ years of experience working with Tableau or other visualization tools
Financial or Insurance services product experience and knowledge preferred
Ability to stay organized under conditions of multiple tasks and tight deadlines
Unique Requirements
This role requires Reliability Security Clearance. In addition to a law enforcement inquiry and a credit check, as part of your application, the Government of Canada will ask if you lived or travelled outside of Canada for 6-consecutive months during the last 5 years, and you must account for all activities during this time.
What’s in it for you?
Competitive salary and bonus structure influenced by market range data
20 days vacation per year and an innovative sabbatical program
A friendly, collaborative and inclusive culture
Being part of our Analytics community, where we share best practices and broaden skill-sets
Flexible Benefits from the day you join to meet the needs of you and your family
Pension, stock and savings programs to help build and enhance your future financial security
Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle
Senior Data Analyst • Sun Life Waterloo King
Our client is a major Insurance company in the K-W-C triangle.As a member of the Actuarial Services Department, you will be part of a dynamic Research and Development team.You will be responsible f... Show more
Superprof is Canada's #1 tutoring platform, and we're actively recruiting passionate tutors! Whether you're a student, a professional, or simply someone who loves teaching, join the largest communi... Show more
Senior Privacy & Commercial Counsel.Prospeo is a B2B SaaS sales intelligence platform used by over 2,000 companies worldwide.We help sales teams find verified contact data with 97%+ accuracy throug... Show more
As a Senior Engineer on our Applied AI team, you will be at the forefront of building AI-powered software that transforms how our platform operates.You will design, build, and maintain production-g... Show more
Looking for people to participate in taking online surveys for Fortune 500 brands.All you need to do is complete online surveys by sharing your opinion.You will help influence brand decisions on se... Show more
Hello! I'm Dale, a homeowner in Elmira, Ontario, and I'm currently seeking a dedicated and reliable housekeeper to help maintain my home.If you have a keen eye for detail and enjoy keeping ... Show more
GeologicAI is a Calgary-based start-up developing and deploying exciting new technologies for the energy and mining sectors.We build nifty geological robots that scan rocks, train AI to analyze the... Show more
Equity Partner & National Leader, AI Business Solutions.This role can be located in any major city centre across Canada.Digital services within the firm.The role will focus on sales, delivery excel... Show more
Retail Marketing Solutions LLC “RMS”) is a Global Operations Agency specializing in:.Business Infrastructure and Practices Consultation).Domains | VPS & Dedicated Servers | Infrastructure Managemen... Show more
This role is a CONTRACT & REMOTE from anywhere in Canada ***.Senior PMO Manager – Product Delivery(SaaS/Remote/Contract).NEOGOV is a proud SaaS leader in the Public Sector for HR, Recruiting, emplo... Show more
Earn money online by playing games, taking surveys, and completing tasks on Freecash.Flexible, high-paying, remote opportunity. Show more
Drive retail growth in the role of a Category Insights Analyst.Analyze performance data and partner with suppliers to enhance product offerings while operating in a hybrid work environment.As a mid... Show more
Our founding team has built and shipped digital products at Canada's leading financial institutions—and now we're doing it faster, bolder, and entirely on our own terms.We're growing quickly and lo... Show more
Programmed Insurance Brokers Inc.PIB) is a leading full-service, multi-line insurance, and financial services agency, established in 1980.As a nationally licensedagency with accessto a diverse insu... Show more
A leading technology recruitment agency is seeking an experienced hardware design engineer located in Kitchener, Canada.The ideal candidate will have more than 5 years in hardware systems design, p... Show more
Communicate with clients as the.Archive all programming deliverables and documentation per SOPs.Mentor team members and support their technical and professional development.CDISC standards, and com... Show more
An established industry player is seeking a Senior Process Analyst to enhance operational efficiency and optimize insurance processes.In this dynamic role, you will leverage your expertise in Lean ... Show more
Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands.With a team of over 75 professionals, we deliver best-in-class paid medi... Show more
We’re a fast-growing software development agency that helps service-based businesses across the U.Our team values ownership, innovation, and building long-term partnerships with clients.We’re looki... Show more
We’re looking for enthusiastic, self-driven, individuals to assist existing and prospective clients within our organization.This position will work with multiple clients throughout the day pr... Show more
){kind=logo}
