Job Description
Our client is hiring a Brand GTM Brand Operations Manager on a contract basis to support the planning and execution of brand initiatives across global and regional teams. This role acts as a key connector between strategy and execution—managing seasonal calendars, integrating timelines, and driving alignment across functions such as Brand Management, Creative, Channels, and Regional Marketing. This is an opportunity to contribute to the success of global brand initiatives by enabling process clarity, operational efficiency, and collaborative execution in a fast-paced environment.Execute seasonal GTM plans aligned with global brand strategy
Translate strategic goals into timelines and deliverables across Brand, Creative, Channels, and Regional teams
Manage visibility into stage gates and key milestones
Facilitate weekly GTM meetings with clear agendas, ownership, and follow-ups
Act as a liaison between Global Brand teams and the GTM Operations function
Identify operational blockers and propose proactive solutions
Drive regional integration by ensuring timely input into global GTM milestones
Own and manage seasonal calendars and production workflows (e.g., FW26, SS27)
Coordinate the delivery of integrated brand marketing materials across global and regional milestones
Provide regular updates on GTM timelines, interdependencies, and progress to stakeholders
Ensure cross-functional alignment through project management tools and standardized processes
Bachelor's degree or equivalent education in a relevant field (e.g., GTM lifecycle, product development, design/studio operations)
6+ years of experience in marketing operations and/or project management within apparel, footwear, lifestyle, or outdoor brands (or a creative agency)
Hands-on experience managing GTM processes in a product-based business
Strong understanding of commercial, direct-to-consumer, and retail marketing strategies
Experience leading cross-functional teams within a GTM ecosystem
Strong communication, organization, and stakeholder management skills
Familiarity with enterprise-wide tools and project management platforms (e.g., Smartsheet, Monday.com)
Proficiency in project management methodologies and calendar coordination
Ability to manage multiple priorities with high attention to detail and a solutions-focused mindset
Comfortable working in matrixed, global organizations with diverse teams
Manager, GTM Brand Operations • Vancouver, BC
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