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Digital Marketing Specialist
Digital Marketing SpecialistAxelon Services Corporation • Toronto, ON
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Digital Marketing Specialist

Digital Marketing Specialist

Axelon Services Corporation • Toronto, ON
30+ days ago
Job type
  • Temporary
Job description

Job Title: Digital Marketing Specialist

Location: Toronto, ON - Hybrid

Pay: 2+ Month Contract (May extend but may be short term)

Pay: 30/hr CAN DOLLAR

Email Marketing Execution:

  • Build, Test & Deploy Emails: Create email campaigns within the marketing automation platform (e.g., Microsoft Dynamics 365 Marketing), ensuring proper template usage, personalization, and dynamic content.
  • List Segmentation & Management: Implement advanced segmentation and targeting strategies to deliver relevant messaging to unique audience segments.
  • Compliance & QA: Review emails for accuracy, brand consistency, and compliance with regulations (CAN-SPAM, GDPR) and execute rigorous QA before deployment.

Web Content Authoring & Management:

  • Page Creation & Updates: Use web content management systems (e.g., Adobe Experience Manager) to build, update, and optimize landing pages, event pages, and other web assets to support campaign objectives.
  • Localization & Global Content Management: Ensure appropriate language versions and region-specific content appear correctly, maintaining a consistent global brand experience.
  • SEO & UX Considerations: Make basic SEO-friendly updates, ensuring proper metadata, headings, and user-friendly navigation.

Webinar & Virtual Event Support:

  • Registration & Integration: Set up registration forms, confirmation emails, and automated reminders for webinars and virtual events.
  • Post-Event Journeys: Develop and deploy follow-up email sequences tailored to attendee behavior, helping convert event participants into leads or nurturing them further down the funnel.
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Digital Marketing Specialist • Toronto, ON

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