Senior Manager, Product Communication & Experience

Requisition ID: 267194

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

The Senior Manager, Product Communication & Experience is responsible for developing and implementing mutual fund and investment communications, tools, and other content-rich support to grow and retain proprietary fund market share and enhance the overall advisor and client experience. The scope of the role spans Canadian Branch Banking, Mobile Advice, Independent Dealer and Wealth Management and extends to multiple brands, wholesaling, advisor and client audiences.

The position requires a strong understanding of investing principles, mutual fund product mechanics, digital content, and innovation trends in asset management. Thorough knowledge of distribution dynamics and the Canadian regulatory framework (NI 81-102), strong written and verbal communication skills and experience managing complex projects and processes is required. The role also requires demonstrated experience working in a multi-disciplinary environment to develop compelling communications and digital experiences.

What you will be doing:

Product Communication:

Develop persuasive investment communication and support for advisors and client audiences, leveraging strong product knowledge, deep understanding of priority channels, and excellent creative and copywriting skills.

• Develop effective communication to build, enhance and sustain retail advisors' knowledge and confidence with mutual fund conversations.
• Craft and/or edit compelling and contextual original content for use in various marketing and communications activities, sales enablement campaigns, product launches, presentations, and digital properties.
• Oversee and/or lead the production and approval process of contextual, accurate and timely commentary, investment insights and regulatory communications for assigned products.
• Establish close working relationships with key distribution channels, actively soliciting feedback on existing support. Respond to all inquiries and requests for support, balancing the complexity of the ask with the value delivered.
• Partner with various Marketing functions to ensure business needs, brand, presentation, and accessibility standards are met.
• Act as a mutual fund/product SME for National Sales, Learning & Performance, Advice & Service Excellence, Marketing, and other functional groups.

Product Innovation:

Working with the Director, Product Experience, cultivate the growth of compelling asset management focused digital tools and experiences for advisor and investor audiences.

• Leverage market insights, digital trends, and competitive analysis to drive the development of digital support for advisor and investor audiences.
• Lead the development of robust communication, training, and marketing/promotional activities for assigned digital projects.
• Act as a key investment and product SME on digital initiatives. Conduct, oversee, and/or support appropriate business line testing to ensure business requirements are fulfilled.
• Evaluate and optimize the usage of digital tools and communications by incorporating analytics, user feedback, and KPIs in partnership with various SMEs, to identify opportunities, enhance features, and solve issues.
• Collaborate with various asset management partners, vendors, risk management, and Scotia Digital SMEs (e.g., designers, developers, content specialists, accessibility, and delivery specialists) to define key business objectives, prioritize features, and support launch activities of digital tools and platforms.

Do you have the skills to enable you to be successful in this role? We would love to work with you if you have:

• University degree.
• IM and/or CFA Designation an asset.
• Minimum 5 years’ experience within the asset management industry, with demonstrated experience in the following functions:
  - Product/Investment Communication
  - Digital content
  - Product Marketing
  - Mutual fund sales and/or investment advice
• Ability to influence a broad array of internal and external relationships.
• Experience working with relevant industry software (Bloomberg, Morningstar) and content management systems an asset.