Talent.com
Marketing Tech & Data Analytics Specialist
Marketing Tech & Data Analytics SpecialistFinlink Group • Vaughan, ON, Canada
No longer accepting applications
Marketing Tech & Data Analytics Specialist

Marketing Tech & Data Analytics Specialist

Finlink Group • Vaughan, ON, Canada
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Marketing Tech & Data Analytics Specialist

Are you the kind of person who loves connecting the dots between marketing performance and technical precision? We’re looking for a Marketing Technology & Data Analytics Specialist who thrives at the intersection of digital marketing, data engineering, and analytics — someone who ensures every click, conversion, and event tells the right story.

If tracking accuracy, clean data flow, and actionable insights excite you, this role will give you the autonomy and impact you’re looking for.

What You’ll Be Doing

Tracking & Integrations

  • Implement, maintain, and fine-tune integrations across Meta Conversion API, Google Ads, TikTok, Snapchat, Unity, and IronSource .
  • Ensure seamless event mapping and deduplication across pixels, SDKs, and S2S (server-to-server) connections.
  • Manage integrations with AppsFlyer for both iOS (SKAN) and Android attribution , including postback configurations.
  • Set up and optimize GA4 for detailed tracking across mobile apps and web.
  • Design and maintain data pipelines to eliminate attribution mismatches and tracking inconsistencies.

Data Flow & Quality Assurance

  • Detect and resolve discrepancies between Meta, Google, AppsFlyer, and BI dashboards .
  • Implement fallback mechanisms and data validation logic to preserve accuracy (IP / User Agent, FBP, FBC, etc.).
  • Maintain consistent parameter structures across all platforms, including UTMs, click IDs, and event parameters .
  • Analytics & Reporting

  • Build and maintain custom dashboards in Power BI (and similar BI tools) tailored to PPC and user acquisition needs.
  • Define and track essential KPIs — from registrations and FTDs to LTV, ROAS, and NGR .
  • Conduct cohort and retention analyses , and contribute to revenue attribution modeling .
  • Collaboration

  • Partner closely with developers to deploy and test tracking frameworks.
  • Work with PPC and performance marketing teams to guide optimization through accurate, real-time data.
  • Support Product and BI teams with structured insights that drive smarter decision-making.
  • What You Bring

  • Proven experience as a MarTech Specialist, Data Analyst, or Marketing Technology Engineer .
  • Strong technical command of GA4, AppsFlyer, Meta CAPI, TikTok, Snapchat, Unity, and IronSource integrations.
  • Hands-on experience with event tracking, SDK setup, and API integrations .
  • Solid understanding of server-to-server setups and conversion deduplication .
  • Familiarity with Power BI or similar BI tools for dashboard creation and visualization.
  • Working knowledge of SQL, JavaScript, or Python for tracking customization.
  • Background in iGaming is a strong advantage.
  • Excellent communication and cross-team collaboration skills, especially between marketing and technical functions
  • Experience in attribution modeling, LTV forecasting , and data-driven optimization .
  • Knowledge of GTM server-side tagging and data-layer management.
  • Why You’ll Love It Here

    Step into a high-impact role where technical precision meets marketing innovation . You’ll help shape the backbone of marketing performance, ensuring every campaign runs on data you can trust.

    Work alongside talented marketers, developers, and analysts in an environment that values curiosity, collaboration, and experimentation, with the freedom to build, optimize, and innovate at scale.

    If you’re ready to transform marketing data into a growth engine, we’d love to hear from you. Apply now and help redefine what performance tracking can do.

    Create a job alert for this search

    Marketing Tech Data Analytics Specialist • Vaughan, ON, Canada

    Similar jobs
    Category Marketing Analyst — Data-Driven Growth & Insights

    Category Marketing Analyst — Data-Driven Growth & Insights

    M&M Food Market Ltd / Les Aliments M&M Lte • Mississauga
    Full-time
    A leading Canadian food retailer is seeking a Category Marketing Analyst to transform sales data into actionable insights. The ideal candidate will analyze trends, support marketing strategies, and ...Show more
    Last updated: 5 days ago • Promoted
    Marketing Specialist

    Marketing Specialist

    Fruitland manufacturing • Stoney Creek, ON, Canada
    Full-time
    Digital Marketing Specialist Does this sound like you? You’ve recently graduated from university or college with a marketing degree or diploma. You’ve been applying your ski...Show more
    Last updated: 30+ days ago • Promoted
    Senior Performance Marketing Leader

    Senior Performance Marketing Leader

    Samsung Electronics Perú • Mississauga
    Full-time
    A leading technology company in Mississauga is seeking an experienced Performance Marketing Manager to develop comprehensive marketing strategies and oversee digital campaigns.The ideal candidate w...Show more
    Last updated: 4 days ago • Promoted
    Affiliate Manager

    Affiliate Manager

    SharpStakes • mississauga, on, ca
    Full-time
    Performance Marketing Manager (Affiliate Revenue).Toronto / Canada / South Africa / Remote.Performance Marketing Manager (Affiliate Revenue). You will be responsible for turning messy affiliate data into...Show more
    Last updated: 1 day ago • Promoted
    Marketing Manager

    Marketing Manager

    Acara Solutions • Mississauga, ON, Canada
    Full-time
    Our client located in Mississauga ON, is in search of a Marketing Manager to join their reputable team and play a crucial role in supporting the overall marketing efforts of their company.Conduct r...Show more
    Last updated: 30+ days ago • Promoted
    Director, Business Analytics — Lead Data Strategy & AI / ML

    Director, Business Analytics — Lead Data Strategy & AI / ML

    Lifemark Health Group • Brampton
    Full-time
    A national healthcare company is seeking a Director of Business Analytics to drive data strategy and innovations in operations. This hybrid role involves overseeing a team and integrating AI / ML solu...Show more
    Last updated: 4 days ago • Promoted
    Growth Marketing Specialist

    Growth Marketing Specialist

    dbrand • Mississauga, ON, Canada
    Full-time
    We'd like you to conduct an experiment.Search "dbrand marketing".Search "[your company's name] marketing".Compare and contrast the results. Our brand promise is simple : &...Show more
    Last updated: 14 days ago • Promoted
    Marketing Operations Specialist

    Marketing Operations Specialist

    Mircom Group of Companies • Vaughan, ON, Canada
    Full-time +1
    Marketing Operations Specialist.Founded in 1991, the Mircom Group of Companies is North America’s largest independent designer, manufacturer and distributor of intelligent building and life s...Show more
    Last updated: 30+ days ago • Promoted
    Digital Marketing Lead — Automotive Growth & Analytics

    Digital Marketing Lead — Automotive Growth & Analytics

    The Humberview Group • Mississauga
    Full-time
    A leading automotive marketing group located in Mississauga is seeking a Digital Marketing Specialist to enhance online presence for a group of dealerships. This role involves developing and impleme...Show more
    Last updated: 7 days ago • Promoted
    Product Innovation and Marketing Analyst

    Product Innovation and Marketing Analyst

    Stoakley-Stewart Consultants Ltd. • Mississauga
    Full-time +1
    Our client is a leading food manufacturing company, dedicated to creating high-quality, innovative products for consumers. They focus on excellence, food safety, and delivering exceptional value whi...Show more
    Last updated: 9 days ago • Promoted
    B2B Marketing Lead — Industrial Tech & Growth

    B2B Marketing Lead — Industrial Tech & Growth

    MetroCompactor Service Inc.MetroCompactor Service Inc • Brampton
    Full-time
    A leading waste management company in Brampton is seeking a Marketing Lead to manage their multi-brand marketing portfolio. This role requires 6–7 years of B2B marketing experience, focusing on inte...Show more
    Last updated: 9 days ago • Promoted
    Specialist, Marketing Content Strategy (Contract)

    Specialist, Marketing Content Strategy (Contract)

    Alectra Inc. • Vaughan
    Full-time +1
    Temporary contract – until December 31, 2027).Specialist, Marketing Content Strategy.Temporary contract – until December 31, 2027). Status : This position is to fill a current vacancy.Salary Grade : 1...Show more
    Last updated: 9 days ago • Promoted
    Business & Marketing Development Manager

    Business & Marketing Development Manager

    ServiceMaster Restore of Hamilton • Stoney Creek, ON, Canada
    Full-time
    ServiceMaster Restore of Hamilton is a franchisee of the 65-year industry leader ServiceMaster Canada.We provide disaster restoration expertise and quality customer service following unfortunate ev...Show more
    Last updated: 30+ days ago • Promoted
    RevOps Marketing Manager — Data-Driven Growth

    RevOps Marketing Manager — Data-Driven Growth

    FCT • Oakville
    Full-time
    A leading title insurance company in Oakville, Ontario is seeking a Manager, Marketing - Revenue Operations.This role involves managing a team to strengthen alignment between Marketing, Sales, and ...Show more
    Last updated: 17 hours ago • Promoted • New!
    D2C Growth Marketing Specialist

    D2C Growth Marketing Specialist

    CanCap Group Inc. • Mississauga, Toronto
    Full-time
    A Canadian financial services company is seeking a Marketing Specialist to drive customer acquisition and retention for its refinancing business. This role demands hands-on digital marketing skills,...Show more
    Last updated: 9 days ago • Promoted
    Influencer Marketing Manager

    Influencer Marketing Manager

    Finlink Group • Concord, ON, Canada
    Full-time
    A global leader in digital entertainment is seeking an experienced and driven Influencer Marketing Manager to own and grow its creator and digital partnership ecosystem. This is a high-impact role w...Show more
    Last updated: 30+ days ago • Promoted
    Aviation Marketing & Airline Analytics Specialist

    Aviation Marketing & Airline Analytics Specialist

    MHI RJ Aviation Group • Mississauga
    Full-time
    A regional aircraft solutions provider in Mississauga is seeking a Marketing and Airline Analyst to support marketing initiatives and competitive analyses. Ideal candidates will hold a bachelor's de...Show more
    Last updated: 17 hours ago • Promoted • New!
    Marketing Manager : Energy & Protein Growth Lead

    Marketing Manager : Energy & Protein Growth Lead

    PepsiCo • Mississauga
    Full-time
    A leading global food and beverage company is seeking a Marketing Manager for the Energy and Protein Portfolio in Mississauga, Canada. This role requires over 7 years of marketing experience, includ...Show more
    Last updated: 4 days ago • Promoted