Digital Media Strategy Lead

Pay at Intact is about much more than just salary.

• Flexible work arrangements and a hybrid work model

• Possibility to purchase up to 5 extra days off per year

• Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more

• Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)

Salary range (but not limited to):

101,800 - 124,400

Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance):

12%

As part of our commitment to Win As A Team, we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares.

Our pension offerings provide flexibility and long-term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan.

Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented above is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well.

About the role

We are looking for a Digital Media Strategy Lead who will own performance media strategy across all platforms, with additional platforms as needed, driving profitable growth and improving ROAS through smart optimization and creative testing. We’re seeking a strategic, hands-on marketer who thrives in fast-paced environments and loves turning performance data into clear actions. As a media lead, you will work closely with the performance lead and collaborate with the Brand, Website, and Growth teams to lead campaign execution, analyze results, and build scalable systems that fuel next stage of growth.

You’ll get to:

• Own the performance marketing roadmap and Partner with leadership to align on strategic goals and budget allocation.

• Own the performance marketing roadmap and KPIs across belairdirect and Intact Insurance

• Manage our paid media agency to scale performance across Meta, TikTok, YouTube, OTA and other paid channels. You’ll role up your sleeves and dive into on-platform campaign management too.

• Analyze market trends, insights, and competitive landscape to identify opportunities and develop innovative media approaches

• Develop strong partnerships with external media buying agencies and key media partners to maximize spend & alpha testing opportunities

• Develop a comprehensive media strategy that aligns with business objectives

• Steward effective communication and understand needs of marketing teams, internal stakeholders and business leaders

• Partner with Research & Analytics teams to evaluate performance and make data-driven decisions to influence future strategies

• Encourage a culture based on teamwork, collaboration and intellectual ownership to drive results as well as manage, coach

• Manage full-funnel targeting, segmentation, and retargeting strategies to maximize conversion performance.

• Manage agency partners for overflow and channel-specific support, ensuring campaign briefs, creative QA, pacing reviews, and learnings are effectively shared back to the internal team

You are:

• Creative thinker who enjoys finding creative solutions by bringing brands together in unique and unexpected ways

• Proven track record in managing large-scale, multi-brand, multi-product campaigns with significant budgets.

• Demonstrates strong critical thinking and problem-solving skills with an ability to translate complex data into actionable insights in a clear and concise manner

• Driven self-starter who is comfortable working both independently and collaboratively across multiple departments and disciplines in a fast-paced environment

• Someone who can with the support of the data analytics team, prepare detailed performance reports, provide actionable insights, clear summaries of results, and recommendations to stakeholders.

Your Experience

• Bachelor's degree in Marketing, Business, Media Marketing, or a related field.

• 7+ years of hands-on experience managing high-budget performance/growth media campaigns (SEM, Social, Programmatic CTV etc).

• Experience with financial and analytics/attribution modelling, connecting media to sales.

• Sound proficiency in key conversion-driving platforms.

• Strong understanding of performance marketing metrics (CPA, ROAS, LTV, etc.) and experience with conversion rate optimization (CRO).

• Strong ability to connect business objectives with media performance, translating insights from data into actionable optimizations that drive tangible business results.

• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

• No Canadian work experience required however must be eligible to work in Canada.

#LI-Hybrid

Ce poste jouera un rôle essentiel au sein de notre équipe. | This position will fill an essential role in our team.