Director of Sales & Marketing - Hotel

Description

• Develop and execute comprehensive sales strategies to drive revenue growth, improve market share, and strengthen the hotel's competitive position.
• Identify, prospect, and secure new business across corporate, government, group, contract, and other key market segments.
• Build and maintain strong relationships with local businesses, corporate decision-makers, industry partners, and community stakeholders.
• Develop targeted strategies to generate demand during traditionally softer periods and strengthen year-round business performance.
• Lead, coach, and support the hotel's sales and events team, establishing clear priorities, accountability, and a proactive sales culture.
• Conduct sales calls, client presentations, property tours, and networking activities to generate new business opportunities.
• Manage key accounts, negotiate agreements, and develop long-term partnerships that support sustainable revenue growth.
• Collaborate with revenue management and hotel leadership on pricing strategies, market segmentation, forecasting, and commercial objectives.
• Monitor sales performance, competitive activity, market trends, and business opportunities to inform strategic planning.
• Work closely with hotel operations to ensure seamless communication, successful event execution, and exceptional client experiences.
• Partner with corporate marketing resources on local campaigns, brand initiatives, community engagement, and promotional opportunities.
• Represent the hotel at industry events, trade shows, networking functions, and local business engagements.
• Maintain accurate sales reporting, account activity, business development pipelines, and performance tracking.
• Identify creative opportunities to position the property within Halifax's competitive hospitality market.

Requirements

The successful candidate is an energetic, commercially focused hospitality sales professional who understands the Halifax market and brings a genuine passion for developing relationships and growing business.

You bring:

• Proven experience in hotel sales, ideally as a Director of Sales, Associate Director of Sales, or accomplished Senior Sales Manager ready for advancement.
• Strong knowledge of the Halifax and broader Atlantic Canadian hospitality markets, including local corporate accounts, business networks, and regional demand drivers.
• Demonstrated success in proactive business development, account acquisition, and corporate and group sales.
• Experience developing and implementing sales strategies that contribute to revenue growth and improved competitive performance.
• Previous experience within a recognized international hotel brand, with Marriott experience considered a strong asset.
• A solid understanding of hotel revenue management, market segmentation, forecasting, and key performance indicators.
• Strong negotiation, presentation, communication, and relationship-building skills.
• A confident and outgoing personality, with the professionalism to engage senior business leaders and corporate decision-makers.
• A creative and entrepreneurial approach to identifying new business opportunities and developing strategic partnerships.
• The ability to lead, coach, and motivate a small team while remaining actively involved in sales development.
• Strong organizational skills, attention to detail, and the ability to manage competing priorities.
• Proficiency with hotel sales systems, CRM platforms, and Microsoft Office.
• An appreciation for lifestyle hospitality, brand positioning, and local marketing initiatives.
• Flexibility to attend client meetings, networking events, and industry functions as required.
• Legal authorization to work in Canada.

Corporate Culture

This is an opportunity to join a progressive hospitality organization that values collaboration, accountability, innovation, and genuine guest experiences. The hotel offers an energetic, contemporary environment supported by an engaged leadership team and a strong commitment to its people, guests, and business partners.

The organization is seeking a sales leader who brings both commercial discipline and personality to the role. Someone who enjoys being visible in the market, building meaningful relationships, developing their team, and finding creative ways to grow the business.

For an ambitious hotel sales professional who thrives in a collaborative environment and enjoys the challenge of developing new business, this position offers the opportunity to make a measurable impact on the continued success of a distinctive Halifax property.