Marketing Coordinator

Who we are…

The Pacific National Exhibition is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 116-year-old, non-profit organization has an annual operating budget of over $70 million dollars and generates revenue through four activity streams: the 15 day annual summer Fair which averages more than 700,000 people annually, Playland amusement park which welcomes 400,000 guests annually including Fright Nights, and a busy year-round portfolio of events including concerts, trade shows and film, cultural and community events. In total we bring over 2 million people through the site each year. The fourth activity stream is park care and facility maintenance. The PNE is proud of the work it does at Hastings Park and has a vibrant team that is passionate about events, guest experience and delivering memorable experiences.

At the PNE, we strive to create an environment that reflects our core values: Enthusiasm, Excellence, and Evolution. We are committed to achieving our mission to “Deliver Memorable Experiences” for our guests, our employees, and the community.

The PNE’s Sales and Marketing Department oversees marketing, corporate partnerships, group sales, facility sales, business development, and TicketLeader. From Playland campaigns to the PNE Prize Home Lottery, our team is passionate about delivering engaging campaigns and events that capture the imagination of our audience.

The Pacific National Exhibition (PNE) is seeking a Coordinator, Marketing (Mat Leave) to support the execution of multi-channel marketing campaigns, help maintain brand consistency across all consumer touchpoints, and assist with the planning, coordination, and delivery of marketing materials and initiatives. Reporting to the Manager, Marketing, this role is ideal for a motivated and organized individual with a strong interest in branding, campaign coordination, and creative content development.

Why join our Team?

• Exhilarating and fun-loving culture
• Flexible work environment
• Opportunity for free or discounted tickets to shows, events, sports games, and much more
• Staff discounts for Playland, The Fair, and Fright Nights, as well as all PNE Food Stands
• Competitive compensation package
• Opportunity to create lasting memories and friendships!

What will you do this year?

In your role as a Marketing Coordinator, your primary accountabilities will be to:

• Support the development and rollout of marketing campaigns across digital, print, outdoor, and on-site channels.
• Assist in creating and maintaining marketing materials, including signage, posters, and branded collateral.
• Coordinate creative project timelines, liaising with internal teams, external vendors, and contractors (e.g. photographers, videographers).
• Oversee coordination of photography for marketing and promotional needs, including scheduling, shot lists, and usage approvals.
• Draft and edit copy for campaign materials, including social media posts, brochures, and advertisements.
• Help manage the look and feel of the PNE site, including signage updates, promotional displays, and seasonal enhancements.
• Assist in the planning and branding of special event areas, such as the VIP Chalet, ensuring alignment with brand standards and enhancing guest experience.
• Support marketing analytics efforts by compiling reports, collecting campaign data, and researching audience trends.
• Contribute to the upkeep and organization of the PNE’s Digital Asset Management system.
• Assist in coordinating corporate branding and site look initiatives for new and existing events, rides, and guest experiences.
• Work collaboratively with other departments to support marketing needs and event promotions.
• Manage incoming comp ticket requests in coordination with ticketing and sponsorship teams, ensuring accurate tracking and timely distribution.

What else?

• Post-secondary diploma or degree in Marketing, Communications, or a related field, or equivalent combination of education and experience
• 1–3 years of experience in a marketing, communications, or creative coordination role.
• Strong written and verbal communication skills with a keen eye for detail.
• Comfortable working in a fast-paced, deadline-driven environment with multiple projects.
• Demonstrated ability to organize and prioritize tasks independently and as part of a team.
• Familiarity with marketing and design tools such as Adobe Creative Suite, Canva, or similar platforms is an asset.
• Understanding branding principles and experience maintaining visual consistency across campaigns.
• Previous experience supporting events, attractions, or tourism-related marketing is an asset.
• Knowledge of social media platforms, basic video/photo editing, or content scheduling tools is considered an asset.
• This role is required to be on-site at the PNE a minimum of 3 days/week.
• A valid BC driver’s license is an asset, as some travel between signage locations may be required.
• Successful candidates must undergo a Criminal Record Check.

Where and when to APPLY?

Applications can be submitted via the PNE website at www.pne.ca/jobs and will be accepted until the role is filled.

Additional Information

The PNE's compensation offerings are in alignment with a pay-for-performance pay philosophy that recognizes individual, and teamwork performance. The role is a permanent, full-time position with a typical salary range of $60,000 - $63,000 per annum. The starting salary will be based on the successful candidate’s competencies, including but not limited to knowledge, skills, experience, and internal pay structures. As a part of the PNE's total compensation package, this position may be eligible for other benefits subject to program eligibility requirements.

The PNE is proud to be an equal opportunity employer, committed to creating an inclusive workforce that reflects the diverse community we proudly serve. All applicants will receive consideration for employment without regard to race, colour, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, disability, or age. If you require any support or accommodations throughout any stage of the recruitment process, please contact the People & Culture Department at hr@pne.ca.