PPC Specialist

Job Title: Pay Per Click Specialist

Company Overview:

Long & McQuade is Canada's largest musical instrument retailer, dedicated to providing exceptional service and a wide selection of instruments and equipment. With a commitment to fostering a vibrant musical community, we aim to empower musicians of all levels through our extensive range of products and expert advice.

Key Responsibilities:

• Develop, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.) to increase traffic and conversions.
• Conduct keyword research and analysis to identify trends and opportunities for campaign improvement.
• Monitor and analyze campaign performance metrics to make data-driven recommendations and adjustments.
• Collaborate with the marketing team to align PPC strategies with overall marketing goals and initiatives.
• Prepare regular reports on campaign performance, providing insights and recommendations for future strategies.

Required Skills and Qualifications:

• Proven experience in managing PPC campaigns with a strong understanding of search engine marketing principles.
• Proficiency in Google Ads, Bing Ads, and analytics platforms.
• Strong analytical skills with the ability to interpret data and develop actionable insights.
• Excellent communication and collaboration skills for working with cross-functional teams.
• Familiarity with A/B testing and conversion rate optimization techniques is a plus.

This is an in person, on site position located in Pickering, Ontario.