CRM Specialist

Our client is a well-established and growing organization in the dental industry seeking an organized, analytical, and hands-on CRM Specialist to join their marketing team.

Reporting to the Marketing Manager, you'll play a key role in managing CRM operations, supporting digital marketing initiatives, and improving customer engagement through data, automation, and campaign execution.

Key Responsibilities

CRM & Marketing Operations (Approximately 80%)

• Maintain and organize CRM data, ensuring contact records remain accurate and up to date.
• Build and manage email marketing campaigns, including newsletters, product launches, and event communications.
• Create and maintain contact lists, audience segments, and customer lifecycle stages.
• Support marketing automation workflows, including lead nurturing and follow-up campaigns.
• Track campaign performance and prepare reports on email engagement, lead generation, and marketing results.
• Identify opportunities to improve CRM processes and data quality.

Marketing Support (Approximately 20%)

• Assist with broader marketing initiatives and cross-functional projects.
• Support event coordination, marketing administration, reporting, and research.
• Help ensure projects are completed on time and marketing priorities are executed efficiently.

Key Qualifications

• 5+ years of experience in a marketing, CRM, or marketing operations role.
• Experience with HubSpot or another CRM/marketing automation platform.
• Knowledge of email marketing, contact management, reporting, and campaign execution.
• Strong analytical and problem-solving skills with the ability to turn data into actionable insights.
• Experience supporting social media and digital marketing initiatives is an asset.
• Strong written and verbal communication skills. Highly organized with excellent time management and attention to detail.
• Proficiency with Microsoft Office or Google Workspace.
• Experience with Canva or basic design software is considered an asset.

Nice to Have

• Experience with Adobe Illustrator or Canva.
• Photography or short-form video content creation.
• Experience coordinating vendors or external partners.
• A proactive, self-starter mindset with the ability to thrive in a collaborative environment.

Compensation & Benefits

• Base Salary: $70,000–$75,000
• Comprehensive health and benefits package.
• Opportunities for professional development and career growth.