Talent.com
Lifecycle Marketing Manager

Lifecycle Marketing Manager

OpendoorOntario, CA
15 hours ago
Job type
  • Full-time
Job description

Please apply on Isarta.com

https : / / isarta.com / jobs / ?utm_source=IND&job=107221

Location :

Remote roles in Canada are only available in British Columbia and Ontario.

What You'll Need

  • At least 2 years experience in lifecycle email marketing or CRM, preferably in a startup context.
  • Self-driven and motivated to work in a fast-paced, dynamic environment.
  • Knack for writing or collaborating on great copy. Subject lines are your jam.
  • Strong analytical ability with test and learn mentality.
  • Intense curiosity about data and the insights it holds about our customers.
  • Comfortable editing HTML.

ABOUT THE ROLE

What You'll Do

  • Build sophisticated nurture programs for leads and customers in various segments and stages of the funnel.
  • Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback.
  • Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward.
  • Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program.
  • Establish rigorous A / B testing processes to test creative design, content, email cadence and timing to constantly improve performance.
  • Partner with our Customer Experience and product marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights.

    • Bonus points if you have

  • Ability to query using SQL.
  • Experience working with Iterable.

    • LI-BS1

    LI-Remote

    ABOUT OPENDOOR

    Founded in 2014, Opendoor's mission is to power life's progress one move at a time. We believe the traditional real estate process is broken and our goal is simple : build a digital, end-to-end customer experience that makes buying and selling a home simple and certain.

  • To learn how we are reinventing the Real Estate industry check out our website.
  • Hear about our culture directly from team members by visiting The Muse.
  • Discover what we are building for our customers by reading our blog

    • OPENDOOR VALUES OPENNESS

    We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances. We collect, use, and disclose applicant personal information as described in our personnel privacy policies. To learn more, you can find the policy details for California residents here and for Canada residents here.

    We're committed to Diversity, Equity, Inclusion, and Belonging

    Opendoor is dedicated to creating an inclusive and collaborative culture. We value the diverse strengths, perspectives, and backgrounds of all our employees, and believe in empowering our teams to do their best work through teamwork and building a sense of belonging and trust. Our four employee-led Opendoor Employee Resource Groups amplify diverse voices and promote collaboration and inclusion. Our focus is on attracting and retaining exceptional talent, and we believe in empowering our employees to continuously innovate and strive for 1% improvement every day. You can find more information on our Career Page.

    At Opendoor, we are committed to providing reasonable accommodations throughout our recruitment processes for candidates with disabilities, pregnancy, religious beliefs, or other reasons protected by applicable laws. If you require assistance or a reasonable accommodation, please contact us via Isarta.

    Please apply on Isarta.com

    https : / / isarta.com / jobs / ?utm_source=IND&job=107221