Gift Card Marketing Specialist

Welcome Home! We’re more than Canada’s largest independent hardware and building supplies retailer—we’re part of communities across the nation. Elevate Gift Card Engagement Through Strategic Partnerships and Innovative Marketing Initiatives As a Specialist, Gift Card Marketing, you be responsible for driving gift card sales through strategic marketing initiatives and partnerships. Collaborate closely with banking, loyalty, and credit program providers to enhance the gift card offering and maximize sales opportunities.Led by the Director, Loyalty & CRM, this opportunity will suit someone who has strong communication and negotiation skills. Ready to make an impact in a new role? Here’s how:

• Support the creation of comprehensive annual marketing plans focused on driving gift card sales across various channels (in-store, online).
• Implement targeted marketing campaigns and promotions to increase gift card adoption and usage.
• Support the creation and the implementation of the Gift Card Marketing Calendar.
• Analyze market trends and customer insights to refine marketing strategies.
• Forge partnerships with banking institutions, loyalty program providers, affiliate programs and partnerships (brands like FlipGive and Tim Horton’s) to enhance gift card accessibility and incentives.
• Support agreement negotiations and promotional opportunities with partners to drive incremental gift card sales.
• Serve as the primary contact for Dealers and B2B customers regarding gift card sales and promotions.
• Develop tailored marketing materials and support programs to assist dealers in promoting gift cards effectively.
• Manage contract renewals, amendments, and compliance to optimize partnerships and minimize risks.
• Track key performance indicators (KPIs) related to gift card sales and marketing efforts.
• Prepare regular reports and presentations for stakeholders to communicate outcomes and recommendations for improvement.

We’re looking for:

• Bachelor’s degree in Marketing or Business with 3-5 years of experience.
• Strong understanding and knowledge of Gift Card, Credit or Loyalty programs in general is an asset.
• Excellent communication, organizational skills, and accuracy.
• Understanding of the digital marketing.
• Demonstrated ability to develop and execute successful marketing strategies.
• Exceptional negotiation and contract management skills.
• Ability to build productive business relationships with internal and external partners.
• Experience developing and launching new programs.
• Analytical mindset with proficiency in data and analysis tools and techniques.
• Strategic thinker and a self-starter.
• Detail-oriented with strong project management abilities.
• Proficient use of Microsoft Office products.
• The ability to be onsite three days a week at our corporate office in St. Jacobs, to accommodate our hybrid working model.

How we’ll make you feel at Home Our Team Members enjoy life at Home with our strong culture of support and inclusion, excellent benefits, and a team that always has your back. You will receive:

• Competitive earnings opportunity.
• Annual Incentive/Bonus Program.
• Comprehensive Benefits Program including:
• Health, Dental, Vision, Paramedical, Disability coverage, Out of Country Travel Insurance, Life Insurance, Employee Family Assistance Program.
• Defined Contribution Pension Plan with Company Match, and choice of contribution level.
• Group RRSP.
• Discounts from our corporate retail stores.
• Home & Auto Insurance discounts.
• Competitive vacation time.
• Personal and sick time.
• Employee Discount Program through Venngo WorkPerks.

Bring your unique skills, thrive with interesting and challenging work, and experience what it’s like at Home. Apply today - this is a great opportunity to join a proudly Canadian company that is 100% ready to help you build your future. Home Hardware recognizes the value of a diverse team. We believe that different perspectives, backgrounds, and experiences make us stronger as an organization. Applicants representing the full diversity of communities in Canada are encouraged to apply with confidence. Please let us know if you require accommodation during the recruitment process. Canadians call us Home Hardware. We call it Home.