Senior Director, Digital Media Growth and Monetization

Powered by Passion. United by Purpose. Build for Impact.

At Maple Leaf Sports & Entertainment Partnership (MLSE) we exist to deliver the ultimate fan experience by lifting trophies spirits and communities united as one.

Were more than a workplace. We are a team of passionate people boldly building the future of sport and entertainment together. We believe in the power of play the strength of collaboration and the energy that comes from showing up with purpose.

From the ice to the pitch the hardwood to the digital arena were proud to be the driving force behind the Toronto Maple Leafs (NHL) the Toronto Raptors (NBA) Toronto FC (MLS) Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL) Raptors 905 (NBA G League) Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club the Toronto Raptors Esports franchise in the NBA 2K League.

We bring these teams and world-class entertainment to life at our iconic venues including Scotiabank Arena BMO Field Coca-Cola Coliseum Ford Performance Centre BMO Training Ground and OVO Athletic Centre. Off the field we serve up elevated dining at e11even Real Sports and our signature club spaces like Hot Stove Club ScotiaClub and Platinum Club.

Through MLSE Foundation and MLSE LaunchPad we use the power of sport to help youth facing barriers reach their full potential. Since 2009 weve invested more than $45 million into Ontario communities -- and were just getting started.

This is what it means to be One MLSE: a culture where everyone plays a role everyone belongs and everyone contributes to something bigger than themselves.

So if youre ready to play with purpose grow with passion and win as one wed love to have you on our team.

** We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed we encourage you to apply. Your unique perspective transferable skills and lived experience may be exactly what were looking for. **

Job Description

We are seeking an experienced business leader to plan organize and direct our strategy and execution for digital and social media. You will drive audience growth fan engagement brand visibility and digital revenue across all platforms. You will bring a strong background in digital marketing leadership experience in managing teams and a proven ability to deliver measurable business outcomes through integrated digital and social media strategies.

You will report to the Vice President of Marketing and collaborate closely with cross-functional leaders to ensure that digital and social media initiatives advance organizational goals and support long-term growth.

• Plan develop and directthe digital and social media strategy to support organizational marketing revenue and fan engagement objectives.

• Lead and managethe commercial performance of all digital content offerings including advertising revenue partnerships and digital product monetization.

• Establish and maintain strategic relationshipswith major social and digital platforms (e.g. YouTube Snapchat Meta TikTok X) representing the organization in partnership discussions and maximizing commercial revenue outcomes.

• Monitor and assess changes in the digital ecosystem providing analysis on their potential impact on reach engagement and business outcomes.

• Oversee and coordinate cross-functional initiativesbetween Digital Media operations content marketing strategy partnerships and creative teams to ensure aligned execution.

• Prepare and present regular performance reportson digital revenue streams content performance audience metrics and resource allocation to senior leadership.

• Identify and evaluate third-party partnershipsthat enhance digital user experience expand reach improve operational efficiencies or create new revenue opportunities.

• Lead monthly review processesfor all social and digital channels analyzing engagement data advertising trends inventory performance and campaign outcomes to inform strategic decisions.

• Provide leadership to digital and social media teams ensuring effective workflow collaboration and continuous improvement of digital marketing initiatives.

Qualifications and Experience

• Bachelors degree in marketing communications business administration digital media or a related field.

• 710 years of progressive experiencein digital marketing social media strategy advertising or related fields.

• Minimum 35 years of experience in a leadership or people-management role directing teams or major business units.

• Demonstrated experience developing and executing digital and social media strategiesthat drive measurable audience growth and revenue outcomes.

• Strong understanding of digital advertising monetization models paid media strategy and digital subscription/e-commerce practices.

• Experience leading cross-functional initiativesand collaborating with senior executive stakeholders.

• Excellent analytical capability including experience using data to evaluate performance inform strategy and optimize digital channels.

• Outstanding communication and presentation skills with the ability to influence internal and external partners.

Please note:

• this role will be working in head office at 50 Bay Street at Scotiabank area hybrid with 4 days in the office.

• apply by Monday January 12 at 11:59 pm.

Job Posting Compensation Range/Rate:

$160000 - 200000 base salary

Bonus vacation competitive benefits and many exciting perks are also included.