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Marketing Specialist

Marketing Specialist

SearchLabsToronto, ON, ca
30+ days ago
Job description

About the Role

We are looking for a Marketing Specialist to develop and execute a comprehensive marketing strategy that strengthens our brand, drives engagement, and supports business growth. The ideal candidate will take ownership of branding, content creation, event planning, and partner marketing initiatives.

Key Responsibilities

  • Develop and implement a marketing strategy that aligns with business goals.
  • Manage branding initiatives to ensure consistency across all platforms.
  • Create compelling content for digital channels, campaigns, and sales enablement.
  • Plan and execute industry events, webinars, and thought leadership initiatives.
  • Collaborate with external agencies and strategic partners (e.g., AWS, Microsoft).
  • Support demand generation and lead nurturing activities through marketing automation tools.
  • Monitor marketing performance and optimize strategies based on data insights.

Qualifications & Experience

  • 3+ years of marketing experience, ideally in Technology Services (not SaaS) or the Financial Services industry .
  • Experience managing agency relationships and co-marketing initiatives with partners like AWS, Microsoft, or similar.
  • Strong background in content creation, digital marketing, and event management .
  • Familiarity with marketing automation tools, CRM platforms, and analytics tools.
  • Ability to manage multiple projects in a fast-paced environment.
  • Excellent communication and stakeholder management skills.
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    Marketing Specialist • Toronto, ON, ca