Specialist, AI Applications

Specialist, AI Applications page is loaded## Specialist, AI Applicationslocations : 500 Lake Shore Blvd W, Toronto, ONtime type : Full timeposted on : Posted Yesterdaytime left to apply : End Date : January 8, 2026 (28 days left to apply)job requisition id : R2000627183Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well. At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

• Why this role is important
• As Specialist, AI Solutions, you will design, develop and publish interactive and engaging solutions in our self-serve conversational UI channel. You will provide day-to-day operational support including writing and maintaining engaging written material for our chatbots across numerous lines of business including PC Financial and PC Optimum. As part of the Customer Solutions team, you’ll use your contextual writing skills to map end-to end customer experiences and use-cases, utilizing conversational AI as the primary interface. Building relationships with key stakeholders like Marketing, Products & Platforms, and Operations is essential to ensuring we deliver world-class customer experiences through automated digital support channels. This is a hands-on role that requires strong creative and conversational writing skills and the ability to use data analysis to quickly identify trends in customer interactions. If you have a drive for excellence, a passion for writing and a desire to innovate and disrupt with data, we’d love to hear from you!
• What you'll do
• Craft clear, engaging and compelling copy to effectively communicate solutions to customers through chatbot interfaces.
• Spearhead copywriting of new content, updating existing content, while leveraging product FAQ’s and organizational SOP’s.
• Develop a deep understanding of chatbot functionality, our business, customer needs, and our long-term vision to provide frictionless customer solutions.
• Define and apply consistent brand voice and tone throughout the content journey.
• Analyze and evaluate chatbot customer interactions to provide recommendations and identify opportunities to optimize content and create efficiencies to improve the ability of our platform to resolve customer inquiries on first contact.
• Conduct research and testing of content changes while collaborating with the Manager of Customer Solutions to validate and measure the effectiveness and impact of changes.
• Assist in the development of guidelines, best practices, and authoring processes to manage chatbot copy, track edits, translations and content life cycles.
• What you bring :
• University degree or college diploma in a relevant discipline
• Copywriting experience for a professional organization, an asset
• Interest or knowledge of financial products and services, an asset
• Proven ability to author engaging copy for Conversational UI channels
• Subject matter expert within chatbot design / UX copywriting
• Strong time management skills and attention to detail
• Excellent communication skills (both verbal and written)
• Experience with Dialogflow to design and integrate conversational UI across various platforms, an asset
• Self-motivated with the ability to work independently, with a strong sense of responsibility and commitment to teamwork.
• You have a volunteer spirit with a 'we succeed as a team' attitude
• Able to be agile with dynamic schedules and prioritiesOur commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team. We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
• Please Note
• : Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.#EN#SS #ONLoblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services, and wireless mobile products and services. With nearly 2,500 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 200,000 full- and part-time employees, making it one of Canada's largest private sector employers. Loblaw's purpose – Live Life Well – puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways : convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,300 Shoppers Drug Mart and Pharmaprix locations and more than 500 Loblaw locations; PC Financial financial services; affordable Joe Fresh fashion and family apparel; and three of Canada's top consumer brands in Life Brand, no name and President's Choice. We are always looking for talented people to join our team. Your fresh future starts here. Apply today!
• A NOTE ON RECRUITMENT FRAUD
• Please be advised that recruitment fraud has affected a number of Canadian companies. In such schemes, individuals posing as legitimate recruiters may request personal information and payment from those seeking employment. Loblaw Companies Limited, its subsidiaries, and recruiting agencies will never ask for payment at any stage in the recruitment process.To avoid falling victim to recruitment fraud :
• Do not to respond to unsolicited offers from people you are unfamiliar with
• Do not disclose personal or financial details via text messages
• Beware of employers or agents using webmail email addresses such as @Yahoo or @Hotmail
• Hover over email addresses to check the sender’s details
• If you are asked for payment of any kind from a recruiter, contact your local police department as this is very likely to be fraudIf you believe you may be the victim of recruitment fraud, please contact us at
• customer@loblaw.ca
• and report any issues to

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