Digital Marketing Analyst (12-Month Contract)

• Stay ahead of emerging digital trends new analytics and automation tools techniques and best practices.
• Connect marketing data across business functions and systems to build a complete picture of client behavior and engagement. Aggregate cross-channel data from multiple teams and sources uncovering patterns and opportunities for growth.
• Set up and monitor KPIs and ROI collaborating with senior team members to ensure initiatives have clear measurable goals.
• Identify and execute opportunities to boost visibility and improve user experience through SEO research and website optimization. Analyze digital body language to make recommendations to enhance usability/UX.
• Diagnose and enhance audience behaviour conversion and ROIrun tests monitor anomalies and audit content for maximum impact.
• Understand platform capabilities and functionality to maximize usage
• Support the setup execution and tracking of email and digital campaigns through Account Engagement (Pardot).
• Streamline workflows automate repetitive tasks and identify process efficiencies.
• Track and forecast marketing and RFP deliverables ad hoc reporting as needed.
• Collaborate with team and business partners to customize dashboards to visualize long-term trends and gaps linking marketing metrics to business objectives.
• Act as a trusted resource for data-driven storytelling translating numbers into meaningful insights and recommendations that inform creative and strategy.

• 2-4 years of experience in digital marketing or marketing analytics.
• Bachelors degree in Marketing Business Data Analytics or related discipline.
• Asset management financial services or similar industry experience is beneficial.
• Understanding digital marketing metrics campaign tracking UX principles and data governance best practices.
• Critical-thinking and analytical skills with the ability to interpret and synthesize complex data into clear actionable insights and recommendations.
• Ability to produce and maintain Salesforce reports and dashboards.
• Strong technical skills in: Excel Power BI (or similar visualization tools) Power Automate web analytics tools marketing automation ideally Account Engagement (Pardot).
• Excellent attention to detail organization and communication skills.
• A collaborative and proactive mindset with an enthusiasm for continuous learning and process improvement.

Required Experience:

IC