Digital Marketing Specialist

KingswaySoft IncOakville, ON

26 days ago

Job description

We are currently looking for a strong full-time Content Marketing Specialist to be a key member of our growing team. The Content Marketing Specialist will collaborate with various resources within the team to deliver the best-of-breed marketing strategies which fuel our future growth. If you have excellent communication skills, a passion for writing, creative graphic design skills, have some experience with social media advertising and a drive to succeed, you are the perfect candidate that we are looking for.

Required Experience :

Bachelor Degree or equivalent qualification
3-5 years writing experience in technical digital marketing with a focus on B2B

Required Skills :

Creative and experienced marketing writer with strong editorial skills who loves to read, research and write

Embrace and understand creating content for social media

Highly organized and goal-oriented and business minded

Ability to layout and design visual content

Fluent with Adobe suite of products - Acrobat, Illustrator, InDesign, Photoshop

Excellent command of MS Office applications

Must know HTML / CSS and be comfortable working within a CMS, familiarity with JavaScript and other web programming languages is an asset

Familiarity with technical SEO

Extreme attention to details with respect to writing accuracy, grammatical correctness, etc.

Strong work ethic, a positive 'get it done' attitude and exceptional interpersonal skills

Exemplary organization and time management skills with the ability to handle multiple projects simultaneously.

What do you actually do in this role?

Research industry trends and create engaging technical content to drive demand and inbound traffic

Create visuals and designs for advertising, campaigns, and promotions that help increase readability, searchability and understanding

Track and measure the effectiveness of new and existing content

Create an editorial calendar to manage content distribution and align with the various stages of the customer journey

Manage existing content assets to ensure all content is current, relevant and up-to-date

Collaborate with various members of the team to contribute to the development of sales tools including case studies, presentations, blogs and press releases

Research, write, and edit external-facing platforms including blogs and social media

Manage, monitor and build social media channels including LinkedIn, Twitter, Facebook and other online forums, community websites