The Opportunity
Location and Work Type Note : This role would require someone to be primarily office-based in Cambridge, Ontario for the first 6 months. This would be required to learn the systems, trade, and internal processes.
This role is ideal for a proven sales leader who prefers the field over the boardroom and thrives in environments where accountability and ownership matter.
This is not a passive management role and not a position for someone who wants to stay behind a desk. It is an opportunity to build, sell, and lead at the same time.
You will have a meaningful voice in shaping the sales organization, work closely with executive leadership, and directly influence the growth trajectory of a technically respected business. For the right individual, this role offers impact, autonomy, and long-term career upside.
Position Description
The successful candidate will balance direct technical sales responsibility with sales team leadership , acting as both a revenue driver and a mentor. You will work closely with executive leadership to expand market presence, strengthen customer relationships, and build a high-performing technical sales organization grounded in integrity, expertise, and execution.
Lead and Develop the Sales Team
- Build, onboard, train, and mentor a small team of technical sales professionals
- Establish territories, objectives, and measurable performance expectations
- Coach through regular field visits, joint calls, and ongoing performance reviews
- Foster a culture of professionalism, learning, and results
- Make informed people decisions, including advancement and corrective action when required
- Set the tone for accountability and customer-first selling
Drive Revenue Through Direct Technical Sales
Personally engage in selling engineered industrial solutions and systemsShare responsibility for major accounts, strategic opportunities, and open territories alongside executive leadershipAssess customer operations and recommend technically sound, value-driven solutionsDeliver site evaluations, system recommendations, and technical presentationsSupport complex or high-value opportunities in partnership with the sales teamBuild trusted relationships with customers, vendors, and key supply partnersShape Sales Strategy and Growth
Collaborate with senior leadership on go-to-market strategy and executionHelp define market priorities, territory design, and growth initiativesMonitor pipeline activity, forecasting, and sales performance indicatorsIdentify emerging markets, applications, and expansion opportunitiesProvide real-world market intelligence on customer needs and competitive dynamicsServe as a Technical Resource
Act as a subject-matter resource for customers and internal teamsSupport system design, troubleshooting, and performance optimizationStay current with evolving technologies, application methods, and industry best practicesCoordinate with internal operations and external partners to ensure successful outcomesHOW YOU LEAD :
Continuous Improvement
Commit to ongoing development of technical, commercial, and leadership capabilitiesEncourage curiosity, training, and knowledge-sharing within the teamIntegrity First
Build trust through transparency, ethical decision-making, and long-term thinkingBalance immediate results with sustainable customer and partner relationshipsExecution Focus
Take ownership, move decisively, and follow throughRemove obstacles, solve problems, and deliver results without excusesHOW YOUR SUCCESS WILL BE MEASURED :
Sustainable revenue growth across multiple territoriesDevelopment and performance of the technical sales teamQuality and accuracy of the sales pipelineCustomer retention and satisfactionDemonstrated leadership aligned with company valuesQualifications
Experience selling engineered solutions or capital equipmentExposure to industrial finishing, coatings, automation, or related manufacturing processesComfort working in entrepreneurial or growth-oriented organizationsDemonstrated success in industrial or technical B2B sales environmentsStrong ability to understand, explain, and sell complex systemsProven experience leading while actively sellingTrack record of hiring, developing, and managing sales professionalsExcellent communication and relationship-building skillsWillingness to travel regularly to customer sites and alongside the sales team, including overnight travel