Residential Marketing and Communications Director

Residential Marketing and Communications Director

How would you like to join a company where people are at the heart of the projects? Our Marketing team in Montreal is expanding and we are looking for passionate talents to join our adventure! Being part of the MACH team means joining a team of 450 colleagues who work daily to put their knowledge at the service of their clients and Real Estate. For 25 years, MACH has been building real estate projects designed to have a structuring, lasting and significant impact on cities and neighborhoods, as well as on the lives of residents, users and visitors. Thus, the company builds each building to create collective values combining beauty, usefulness and responsibility. In Canada, MACH is one of the largest real estate owners with more than 45 million square feet, including several jewels of the Quebec urban landscape: the Sun Life Building, the CIBC Tower, the Place Victoria Tower, as well as the Ontario with Allstate Corporate Center in Toronto and 100 O’Connor in Ottawa.

Responsibilities

Strategy & Communications

• Lead the development and implementation of MACH’s overall residential strategy.
• Drive the strategy for the development of future banners under the MACH Residential brand.
• Establish global marketing/communication strategies targeting various client segments, from acquisition to after-sales service.
• Design and lead media and communications strategies across all initiatives (digital, traditional, social media, public relations, etc.).
• Conduct competitive research and assess current and future market demand to propose an optimal and strategic real estate development program.
• Build and manage the residential team, including recruitment, training, and performance management.

Go-to-Market

• Define and implement marketing and leasing strategies to ensure rapid absorption of units.
• Develop and execute advertising and promotional campaigns specific to residential leasing.
• Track and analyze leasing performance indicators (occupancy rates, leasing timelines, revenue generated) and adjust strategies accordingly.
• Implement effective tools and processes for unit commercialization (sales collateral, digital tools, customer journey).
• Develop visual identity, storytelling, and all sales tools and their variations.
• Establish and monitor marketing reports (SEO/SEM, Google Analytics, etc.).
• Ensure revenue optimization and leasing performance.

Development

• Establish the marketing and commercialization budget.
• Validate unit pricing in collaboration with key stakeholders.
• Participate in product design alongside the development team and architects.
• Validate the “unit mix,” unit layouts, interior finishes, and common area design in collaboration with the interior design team.
• Develop and oversee the operational unit in compliance with the organization’s policies and procedures.
• Work closely with MACH’s various departments and key stakeholders: development, design, finance, operations management, and leasing team.

Qualifications

• Proven experience and in-depth knowledge in the residential rental real estate sector (mandatory).
• Degree in Marketing, Communications, or a related field.
• Minimum of ten (10) years of experience in the field.
• Strong knowledge of CRM usage.
• Proficiency in Microsoft Office Suite and Planner.

Benefits

• Competitive salary.
• Summer hours.
• Medical and dental insurance.
• RRSP with employer participation.
• Transport costs reimbursed at 100%.
• 6 sick/personal days per year.
• Reimbursement of a sports subscription according to the amount in force.
• Employee Assistance Program (EAP).
• Training and development.

Diversity Statement

At MACH, we believe that a company’s strength lies in the richness of its differences. We value diversity in all its forms — whether cultural, ethnic, gender-based, age-related, sexual orientation, abilities, background, or perspectives. We are committed to providing an inclusive work environment where everyone can fully contribute to our collective success. This commitment is also reflected in our adherence to ESG principles, integrating sustainable, ethical, and responsible practices into all our actions and decisions.

We thank all applicants in advance for their interest in this position, but only those selected for an interview will be contacted.