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PRO Consumer Recruitment Marketing Specialist
PRO Consumer Recruitment Marketing SpecialistMars • Guelph, Ontario, Canada
PRO Consumer Recruitment Marketing Specialist

PRO Consumer Recruitment Marketing Specialist

Mars • Guelph, Ontario, Canada
19 days ago
Job type
  • Full-time
Job description

Job Description :

PRO Consumer Recruitment Marketing Specialist

Guelph CN

Hybrid (on-site 3 days a week)

The PRO Consumer Recruitment Marketing Specialist is responsible for designing building & activating an incredible first brand experience for new pet owners across North America (United States & Canadian markets). This role is a key driver of planning execution & innovation on the brands premier Breeder & Shelter consumer recommendation programs.

The ideal candidate brings proven experience in marketing operations cross-channel program management & data-informed decision-making. They will collaborate closely with customer marketing direct-to-consumer digital technology & supply chain teams to execute & elevate program performance.

What are we looking for

  • Bachelors degree in business marketing or related field
  • 3 years experience with a developed understanding of marketing operations data / analytics & program management
  • Familiarity with customer relationship management & performance analytics software (PowerBI Salesforce Google)
  • Stakeholder management
  • Strength in translating performance data into insights and into in-market action
  • Creative thinker & problem solver with a passion for brand strategy
  • Executional excellence showcasing attention to detail & ability to deliver on-time in-full to the highest-quality possible
  • Strong communication & presentation skills (oral & written)
  • Skill in developing & cultivating strong internal (cross-functional) & external (customer & agency) partnerships
  • Ability to balance multiple priorities redirecting focus behind what matters most

Nice to have

  • Marketing agency consumer brand or pet industry experience a plus
  • Experience with design thinking & agile process (test / learn / scale) a plus
  • What would be your key responsibilities

  • Design & deliver consumer recommendation programs spanning physical (sample kits) & digital mediums (web email direct-to-consumer)
  • Lead annual plan inputs (strategic tactical & growth) for program portfolio
  • Build strategy & execution plans for consumer sampling initiatives including design of recruitment packaging communication materials & value propositions
  • Own marketing operations for recommendation kits inclusive of cross-functional demand planning supply / co-pack forecasting budget management & innovation projects
  • Function as the quality management process (QMP) representative for all recommendation kit & sampling programs
  • Responsible for performance measurement (data tracking & insight) as well as optimization activities
  • Manage creative development processes (brief review production) for all touchpoints
  • Develop a deep understanding of our customers motivations & pain-points by running quarterly interviews & empathy sessions (in-field with Breeders Shelters & pet owners)
  • Design & activate new test / learn / scale initiatives within program portfolio
  • Be the subject matter expert for consumer recommendation operating as the key point-of-contact & program lead with field sales customer marketing & senior leadership (as needed)
  • Work collaboratively with sales leadership & customer marketing to ensure field teams are fully equipped to effectively sell & amplify results with Breeders & Shelters
  • What can you expect from Mars

  • Work with over 130000 with diverse and talented Associates all guided by The Five Principles.
  • Join a purpose driven company where were striving to build the world we want tomorrow today.
  • Best-in-class learning and development support from day one including access to our in-house Mars University.
  • An industry competitive salary and benefits package including company bonus.
  • Mars does not sponsor visas for this role.

    This position is not eligible for relocation benefits .

    #LI-hybrid

    #LI-MS1

    Required Experience :

    IC

    Key Skills

    Culinary Experience,Sales Experience,Time Management,Microsoft Office,Taleo,ATS,HR Sourcing,Interviewing,Microsoft Outlook,Relationship Management,Human Resources,Recruiting

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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    Marketing Specialist • Guelph, Ontario, Canada

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