Job Description :
PRO Consumer Recruitment Marketing Specialist
Guelph CN
Hybrid (on-site 3 days a week)
The PRO Consumer Recruitment Marketing Specialist is responsible for designing building & activating an incredible first brand experience for new pet owners across North America (United States & Canadian markets). This role is a key driver of planning execution & innovation on the brands premier Breeder & Shelter consumer recommendation programs.
The ideal candidate brings proven experience in marketing operations cross-channel program management & data-informed decision-making. They will collaborate closely with customer marketing direct-to-consumer digital technology & supply chain teams to execute & elevate program performance.
What are we looking for
- Bachelors degree in business marketing or related field
- 3 years experience with a developed understanding of marketing operations data / analytics & program management
- Familiarity with customer relationship management & performance analytics software (PowerBI Salesforce Google)
- Stakeholder management
- Strength in translating performance data into insights and into in-market action
- Creative thinker & problem solver with a passion for brand strategy
- Executional excellence showcasing attention to detail & ability to deliver on-time in-full to the highest-quality possible
- Strong communication & presentation skills (oral & written)
- Skill in developing & cultivating strong internal (cross-functional) & external (customer & agency) partnerships
- Ability to balance multiple priorities redirecting focus behind what matters most
Nice to have
Marketing agency consumer brand or pet industry experience a plusExperience with design thinking & agile process (test / learn / scale) a plusWhat would be your key responsibilities
Design & deliver consumer recommendation programs spanning physical (sample kits) & digital mediums (web email direct-to-consumer)Lead annual plan inputs (strategic tactical & growth) for program portfolioBuild strategy & execution plans for consumer sampling initiatives including design of recruitment packaging communication materials & value propositionsOwn marketing operations for recommendation kits inclusive of cross-functional demand planning supply / co-pack forecasting budget management & innovation projectsFunction as the quality management process (QMP) representative for all recommendation kit & sampling programsResponsible for performance measurement (data tracking & insight) as well as optimization activitiesManage creative development processes (brief review production) for all touchpointsDevelop a deep understanding of our customers motivations & pain-points by running quarterly interviews & empathy sessions (in-field with Breeders Shelters & pet owners)Design & activate new test / learn / scale initiatives within program portfolioBe the subject matter expert for consumer recommendation operating as the key point-of-contact & program lead with field sales customer marketing & senior leadership (as needed)Work collaboratively with sales leadership & customer marketing to ensure field teams are fully equipped to effectively sell & amplify results with Breeders & SheltersWhat can you expect from Mars
Work with over 130000 with diverse and talented Associates all guided by The Five Principles.Join a purpose driven company where were striving to build the world we want tomorrow today.Best-in-class learning and development support from day one including access to our in-house Mars University.An industry competitive salary and benefits package including company bonus.Mars does not sponsor visas for this role.
This position is not eligible for relocation benefits .
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Required Experience :
IC
Key Skills
Culinary Experience,Sales Experience,Time Management,Microsoft Office,Taleo,ATS,HR Sourcing,Interviewing,Microsoft Outlook,Relationship Management,Human Resources,Recruiting
Employment Type : Full Time
Experience : years
Vacancy : 1