Marketing Manager

Goodness Me! Central Location, 2300 Fairview St, Burlington, Ontario, Canada

Job Description

Posted Friday, November 7, 2025 at 5:00 AM

Who You Are

Do you believe great marketing can change lives? Are you passionate about creating campaigns that inspire healthier choices and build authentic community connections? If you love blending creativity with purpose, you’ll feel right at home with us at Goodness Me!

Goodness Me! is now hiring a full-time Marketing Manager to lead our Marketing Team.

Your Day-to-Day

As our Marketing Manager, you’ll be the driving force behind all things marketing at Goodness Me!

You will:

• Hire, train, manage and mentor all marketing team members
• Lead the marketing team in planning and executing multi-channel campaigns including seasonal promotions, product launches, store events, and community activations.
• Build integrated campaigns that grow our brand, engage our communities, and drive sales
• Partner with teams across category, eCommerce, store operations, and customer service to ensure consistent, values-driven and community-oriented messaging
• Manage marketing budgets and track performance to make every dollar count, communicating plans, timelines and results clearly to stakeholders
• Champion customer retention programs, loyalty initiatives, and community engagement events - monitoring customer feedback and sentiment to improve strategies
• Represent Goodness Me! at local happenings, from health fairs to store events — connecting with the people who make our brand so special
• Handle crisis management and PR communications (press releases, customer concerns, recalls).
• Other duties as assigned

What You Bring:

You’re a marketing leader with a balance of creativity and data-driven thinking. You thrive in fast-paced environments, love collaborating with others, and know how to bring brand stories to life.

• A post-secondary degree in Marketing, Business, Communications, or a related field
• 5–7 years of progressive marketing experience, including leadership roles
• Proven success developing and executing strategic marketing plans
• Strong grasp of digital marketing (social, email, SEO, SEM, Google Ads, Meta, eCommerce)
• Experience with Google Analytics (GA4), Canva or Adobe Creative Suite, and marketing platforms like Klaviyo and Vista Social
• Proficiency in MS Office
• Experience with budget management and optimizing ROI.
• Excellent communication, organization, and team leadership abilities
• Passion for natural food, health, wellness, and community engagement.

Preferred but not required:

• Experience in retail, grocery, or the natural food industry
• Familiarity with loyalty programs, Power Apps, or Smartsheet
• Familiarity with loyalty programs and community marketing.
• Experience managing external partners.
• Understanding of customer service principles and brand experience

Location and Travel:

You’ll spend most of your time working remotely, but approximately 50% of the time you’ll be expected to travel to Goodness Me! locations across Southwestern Ontario.

From our emphasis on a healthy work-life balance, to a strong culture of promoting from within and opportunities for skills development training, working at Goodness Me! isn’t just a job, it’s a healthy career!

• Extended health benefits
• A healthy work-life balance
• 20% team member discount
• Safe, respectful, and inclusive workplace

About Us

We are not your mainstream grocery store. It’s more than just shopping; it’s discovering the power of food!

At Goodness Me! our mission is simple: to discover, educate about, and offer healthy living products. Our business was born out of a passion to help people live longer, healthier, and happier lives. For nearly 45 years, we have been providing our loyal customers with access to the healthiest products we can find.

Apply today through our quick and easy website portal!

While we sincerely appreciate the interest of all applicants, only those selected for an interview will be contacted.

Goodness Me! is an equal opportunity employer which values diversity in the workplace. We do not discriminate in making employment decisions based upon race, colour, gender, religion, national origin, age, disability, marital status, sexual orientation, or any prohibited grounds. In keeping with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, accommodations are available throughout the recruitment and selection process. If contacted for an employment opportunity, please inform us of any accommodations required.

Goodness Me! Central Location, 2300 Fairview St, Burlington, Ontario, Canada