Content Specialist

Key Responsibilities:

Editorial Content Development (35%)

• Develop, plan, and manage strategies and production for principal communication and marketing channels.
• Create and maintain email marketing content calendars; coordinate with internal stakeholders for integrated promotion of products and services.
• Oversee the organization’s primary member print publication, including editorial contributions.
• Manage content for community platforms, working with external writers to deliver timely and engaging articles.
• Produce multi-media materials such as speeches, scripts, and presentations as needed.
• Present creative strategies and operational plans to leadership for review.

Editing / Subject Matter Expertise (30%)

• Review and edit content organization-wide for adherence to CP Style, brand standards, and tone.
• Collaborate with subject matter experts to translate technical topics for wider audiences.
• Edit contributed content from partnering organizations to ensure quality and alignment.
• Apply a customer-focused perspective to editorial processes, maintaining both contributor and brand integrity.

Strategic Creative Marketing Content (20%)

• Identify and pursue innovative advertising opportunities and lead-generation channels.
• Plan and execute targeted outbound campaigns to key influencer audiences, including HR, accounting, and related fields.
• Track and report on advertising budgets and campaign performance, sharing insights and improvements.
• Partner with product and marketing teams for cohesive promotions.
• Support the execution of special projects and creative strategies in partnership with the PR team.
• Lead copywriting and creative asset development with design teams.

Financial and Administrative (15%)

• Support the achievement of significant annual revenue targets across memberships, development, designations, and events.
• Assist with ongoing budget management and reporting.
• Monitor and gain approvals for expenses, ensuring accurate tracking and reporting.
• Deliver regular updates on campaign and project metrics using relevant KPIs.

Other Key Duties:

• Communicate directly with a broad member and stakeholder base.
• Liaise and negotiate with consultants, writers, and vendors to deliver on-brand, on-time, and within-budget content solutions.
• Lead and manage communications activations through cross-functional collaboration.
• Work closely with both internal and external partners (including freelancers and agencies) on deliverables.

Qualifications:

• Post-secondary degree in Marketing, Public Relations, Journalism, Communications, or a related field.
• Minimum 5 years’ experience in content development, marketing, PR, communications, digital marketing, or social media.
• Advanced editorial skills—especially copywriting and editing with CP Style.
• Demonstrated project management experience within communications or marketing.
• Superior written and verbal communication skills.
• Strong proficiency in Microsoft Office and internet research, with a readiness to learn new tools.
• Deep understanding of editorial processes including content planning, program execution, publishing, media, and evaluation.
• Bilingualism (French/English) is an asset.

Core Competencies:

• Outstanding writing, editing, and research skills.
• Professional, effective communication across varied audiences.
• High attention to detail and quality.
• Collaborative team player with innovative, solution-oriented mindset.
• Strong organizational ability; manages multiple priorities and tight deadlines.
• Commitment to teamwork and the organization’s mission.

Working Environment:

• Professional office setting; standard 37.5-hour workweek (Monday–Friday).
• Occasional overtime or extra hours during busy cycles and special events.
• Some travel may be required.
• Fast-paced, dynamic environment with high volume and frequent overlapping deadlines, especially during major campaigns and annual initiatives.
• Role is expected to evolve based on changing organizational needs.

Ready to bring your editorial expertise and creative vision to a national leader in membership and communications services? Apply today to help shape dynamic, high-impact public relations and communications campaigns

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