About Us !
As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across; 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more.
In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.
At Bimbo Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our values are the foundation of our success, and we’re looking for associates who shares our commitment to excellence. .
Position Summary :
We are seeking a dynamic and results-oriented Senior Manager for Channel Strategy, Category Insights & Revenue Growth Management (RGM) who will lead a team to deliver actionable category insights and strategies that optimize revenue growth, profitability, and market share.
Reporting to the Sr. Director, Channel Strategy & Revenue Growth Management , this role will be responsible for driving performance across channels, categories, and customers. The leader will develop and execute new channel-specific strategies, leveraging market data, deep category insights, and advanced RGM principles to guide decision-making that maximizes revenue, profitability, and market share across Bimbo Canada’s portfolio. The incumbent will lead a high-performing team and play an important role in process improvement, and cross-functional collaboration with Brand Marketing, Sales, Supply Planning, and Omnichannel Marketing Teams to identify growth opportunities, develop pricing and promotional frameworks, and optimize channel execution aligned with the overarching business objectives.
Hiring Requirements :
Lead the Channel Strategy Team, Category Insights & RGM, setting a vision and roadmap for revenue growth initiatives across multiple channels and customer segments.
Lead the creation of tailored strategies and portfolio for each sales channel to maximize revenue, profitability, and customer engagement.
Lead team to analyze category trends, and market dynamics to identify growth opportunities and provide actionable recommendations to optimize growth.
Develop and execute pricing and promotional strategies to maximize ROI, volume, profit, and share.
Analyze customer and channel performance metrics, including price elasticity, portfolio segmentation, and margin structures.
Partner with Brand Marketing, Sales, Supply Planning, Omnichannel Marketing & Field Sales teams to ensure seamless execution of channel strategies.
Mentor and develop direct reports, fostering a culture of innovation, collaboration, and continuous improvement.
Experience & Education
Growth Opportunities : Bimbo Canada is committed to your personal and professional growth. We offer training, development, and advancement opportunities within our organization.
Innovation : Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.
Our Values :
We are incredibly proud to announce that Bimbo Canada has been named one of the 2024 Best Places to Work by Canadian HR Reporter (CHRR) ! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates.
Furthermore, we also have been recognized as one of Canada’s Most Admired Cultures by Waterstone Human Capital. This recognition is a reflection of how strong, people-first culture drives exceptional performance and sets us apart as industry leaders.
If you are ready to join a company that values its employees and makes delicious moments every day, apply today!! Your journey with Bimbo Canada starts here.
We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history, reference, credit and / or physical demands checks) as appropriate for the role and as permitted by law.
Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted.
Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at CB_Accessibility@grupobimbo.com.
Senior Manager, Channel Strategy, Category Insights & RGM • Laval, QC, USA