Marketing Manager (Bank) - Power BI/ Customer Lifecycle/ Value Prop.

One of our major banking clients is looking for a Marketing Manager - Product Lifecycle Management Duration : 24 months contract with potential for extension or permanencyLocation : Toronto, ON - Hybrid (2 days a week, Tuesday & Thursdays)Working hours : 37.

5 hours per weekLOB : Personal & Business BankingROLE MANDATE : The Manager, Value Proposition & Lifecycle Management is responsible for leading the development and execution of various initiatives that help our customers make real financial progress.

This role will be reporting to the Senior Manager, Value Proposition.You will be required to understand the competitive landscape and provide a compelling value proposition to attract and deepen client relationships.

These projects will be conducted in collaboration with Product, Digital, Marketing, Analytics, Customer Segments, Customer Loyalty & Salesforce Enablement, Virtual Connect and other partners.

In addition, responsibilities include end-to-end execution of projects by partnering with internal and external stakeholders.

The individual will also support the development and execution of comprehensive communication strategies that engages, informs and nurtures customer relationships.

This role requires a strategic thinker who has a strong understanding of customer experience, data-driven decision making and lifecycle campaign strategy, execution and performance measurement.

ROLE RESPONSIBILITIES : - Identifies emerging issues and trends, assists in the development of strategic plans, and recommends and implements solutions based on analysis and implications for the business.

Provides competitive analysis and benchmarking to identify product strengths and gaps, and extract insights.- Designs and produces regular and ad-hoc reports and proficient is using Power BI dashboards.

Monitors key performance and growth metrics to identify trends and recommend action plans.- Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.

• Develops business cases by identifying needs, analyzing potential options, and assessing expected returns on investment.
• Defines and implements business cases and strategic roadmaps for banking products and services, including project and budget approvals.
• Supports change management of varying scope and type; tasks typically focused on execution and sustainment activities.- Continuously improves processes to identify issues and deliver excellent customer experience for retail banking customers.
• Creates the marketing and lifecycle strategy, including offers and campaigns, and works with Marketing and other partners to execute.

Monitors performance of lifecycle programs and campaigns and recommends and executes on optimizations in collaboration with teams.

MUST HAVES : - 5+ years relevant experience in financial services industry, and post-secondary degree in related field of study or an equivalent combination of education and experience- Strong knowledge of banking product management and associated industry and regulatory requirements- Experience with Power BI - being able to read and use (not making reports)- Experience in executing customer strategies and value propositions, particularly those that required co-ordination and project management across the organization with multiple key stakeholders.

• Experience in end-to-end development and management of customer lifecycle campaigns - strategy design, execution and performance measurement.
• Strong quantitative skills with the ability to analyze issues, consolidate learning to help in development of strategies and business cases.

Advanced PowerPoint and Excel skills. NICE TO HAVES : - Previous banking experience (Top 5 banks)- MBA SOFT SKILLS : - Excellent ability to manage multiple assignments simultaneously.

• Results oriented, driven and self-motivated with a commitment to excellence.- Team oriented, flexible, collaborative, with the ability to influence and lead cross functional groups.
• Excellent verbal, presentation & written communication skills. URGENT : Please read the job description above. If this interests you, apply to the job with your most updated resume, including your contact number and email address.

The recruiter in charge of this role is Fathiya. If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this job description to them and you will be eligible for a referral bonus upon a successful hire.

Please note that this is the most up to date version of job description available at this time - During Client Interview you will receive additional information - variance may apply!Please note : Adherence to our end client's vaccination policy is a requirement.

Please visit the TEAMRECRUITER website to review other CAREER OPPORTUNITIES!