Marketing Manager
NPAworldwideNiagara Falls Central, ON7, Ontario, Canada30+ days ago
Job descriptionLeading and mentoring the marketing department Establishing and implementing processes to algin strategies and responsibilities across e-commerce, design and brand marketing Developing and managing the annual department budget Driving the development, implementation, and execution of marketing plans for several different brands Overseeing key goals in sales, brand marketing and content across all marketing channels Guiding brand strategy and alignment Managing and negotiating with 3rd parties and managing the relationships with public relations agencies, influencers, etc. Tracking, and optimizing the effectiveness and impact of marketing initiatives Planning and executing digital marketing campaigns (paid advertising, email marketing, social media) Formulating and executing strategies to increase brand awareness through content marketing and enhancing Google ranking Utilizing SEO strategies to enhance organic search rankings and drive relevant traffic Developing customer engagement strategies to enhance brand loyalty, increase customer lifetime value and encourage word of mouth traffic Monitoring and analyzing KPIs related to online sales, website traffic, conversion rates and customer acquisition cost
E-commerce,Brand Marketing,Digital Marketing
The Ideal Candidate :
- Post-secondary education in Marketing, Communications, or related field
- 7+ years of digital brand management experience
- Previous experience leading social media, public relations, and content
- 5+ years of leadership experience
- Proficiency in SEO, E-Commerce, Email Marketing and Google Analytics
- Experience with social media analytics platforms
- Proficiency in Microsoft Office
- Experience working with consumer goods
Complimentary Experience :