Sales Representative – D2C (Greater Toronto Area)

Be essential at Cars Commerce Canada

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail.

Whether through our No.1 most recognized marketplace, Cars.com , our industry-leading digital experience, Dealer Inspire & D2C Media , our trade and appraisal technology, AccuTrade , or our new Cars Commerce Media Network , Cars Commerce is essential for success in the automotive industry.

No one ever travels alone here : at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values.

We like to say we Rise Together putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All , encouraging open-minded communication because we know diverse thinking yields better outcomes.

But critical to our success is Caring to Challenge and Taking Ownership , fueling a competitive spirit in a respectful environment where we think about tomorrow but act today.

At our foundation, we have integrity, Doing the Right Thing , even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. Awarded the 2024 Best Places to Work by Built In , we're obsessive about the employee experience .

We are among the top 20% being declared Best of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

ABOUT THIS ROLE

Summary

Promote, commercialize and sell, to new and pre-owned auto dealers, the D2C Media suite of solutions, including websites, website add-ons, digital advertising, facebook marketplace, CRM and VBDC services.

Location : Must reside in the Greater Toronto Area, Ontario, Canada

Main Responsibilities :

• Retain and Grow Existing Accounts :
• Develop and implement strategies to retain and nurture relationships with existing customers.
• Analyze customer accounts by using D2C Media dealer performance reports, dashboards and benchmarks and identify growth opportunities.
• Conduct monthly performance reviews with customers, present identified opportunities and propose solutions to upsell products or services.
• Present and train customers on D2C Media solutions : current portfolio and upcoming innovations. Invite D2C Media SMEs when needed.
• Confirm next month digital advertising budgets before the 29th of each month.
• Participate in the D2C Media escalation process when customers feel / need to get a support request prioritized or when they feel SLA is not met.
• Act as a support agent, when it’s appropriate, by leveraging the flexibility of D2C Media CMS and providing on the spot resolutions to customers.
• Act as a trusted advisor to customers, offering solutions that align with their business objectives.
• Market Share Expansion :
• Create acquisition opportunities by introducing D2C Media to prospects in your assigned territory.
• Book introduction meetings
• Qualify opportunities
• Nurture prospects and facilitate proposal process :
• Plan the strategy with your sales director or vice president
• Nurture the prospect
• Book a detailed presentation
• Plan the meeting (with other D2C Media participants if needed)
• Present D2C Media value proposition
• Propose
• Close transaction
• Participate in website deliveries :
• Participate and facilitate the following milestones in the website delivery process.
• Requirements and specifications gathering process.
• Dealer contacts for the program
• Specific timelines to be respected
• Package and features selection
• Details on current provider(s) that will be replaced by D2C Media
• Domain ownership and information
• Sites sections and CMS functions to activate
• Third-Party Integrations to activate
• Inventory management : pre and post launch (new, pre-Owned, others)
• SEO specific instructions
• Pages to migrate
• Leads distribution rules : forms, chat and phone lines
• Design and Template selections
• Site mock-up approval
• Staging site approval
• Inventory imports, exports and pricing approval
• Train the dealer and get launch approval from the dealer.
• Post-Launch kickoff meeting with the dealership employees to present the newwebsite or other services included in the agreement, provide additional training,launch the support model and discuss performance review sessions.
• Drive Revenue Growth
• Meet and exceed acquisition targets.
• Meet and exceed revenue targets.
• Build and maintain strong, long-term customer relationships through regular communication and exceptional customer service.
• Monitor sales performance and improve knowledge
• Update Sales CRM every day for the following modules :
• Account
• Opportunities
• Performance review
• Participate in a weekly session with the sales director.
• Participate in product sessions when appropriate.

LI-SY #LI-REMOTE

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