Sr. Field Events Marketing Specialist

Sr. Field Events Marketing Specialist – SailPoint

We are seeking a dynamic, hands‑on Sr. Field Events Marketing Specialist to serve as a tactical executor and strategic planner of SailPoint‑led and 3rd‑party regional field events across US East & Canada. This role focuses on orchestrating memorable experiences, driving results, and strategically positioning the brand in key market segments.

Key Responsibilities

• Field Events Planning and Strategy: Develop and execute comprehensive field event strategies that align with Field Marketing’s objectives, priorities, and integrated campaigns, leveraging industry trends and competitive insights.
• Own and Execute Field Events: Serve as the primary owner of a portfolio of SailPoint‑led and 3rd‑party field events and roundtables, including local and regional tradeshows and conferences, ensuring each activation maximizes demand generation, brand presence, and business impact.
• End‑to‑End Events Planning & Delivery: Lead the full lifecycle of event management—from strategy and ideation, venue and vendor selection, contract negotiation, and logistics to on‑site execution and post‑event evaluation.
• Cross‑functional Promotions: Drive engagement and event attendance by executing innovative promotional strategies across channels, ensuring alignment with broader marketing initiatives and coordination with Sales and GTM teams.
• Reporting, Analytics & ROI: Design and implement frameworks to track key performance indicators (KPIs), event outcomes, and ROI, and provide regular reporting on event performance and participant feedback.
• Market Intelligence: Maintain up‑to‑date knowledge of relevant local and regional tradeshows, conferences, and industry events to identify brand positioning and partnership opportunities.
• Budget Management: Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines.
• Brand Representation: Uphold the company’s brand standards across all event activations, ensuring a consistent and high‑quality experience.

Success Factors

• Field events and tradeshows delivered on time, within scope, and on budget.
• Achievement of event‑specific KPIs and measurable business outcomes.
• High levels of internal and external partner satisfaction, building trust with sales, partners, customers, and vendors.
• Demonstrable ROI and impact of field events on campaign and pipeline goals.
• Effective strategic positioning at targeted industry tradeshows and conferences.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 4+ years of hands‑on experience in field event marketing planning and execution in a fast‑paced technology environment.
• Demonstrated expertise in planning and executing vendor‑led events, roundtables, and local and regional 3rd‑party tradeshows and conferences.
• Proven track record of delivering successful field events and activations.
• Excellent strategic thinking, project management, interpersonal, communication, and presentation skills.
• Proficiency with marketing automation, event management platforms, and analytics tools such as Marketo, CVENT, Salesforce, Tableau, etc.
• Experience with budget management, vendor and supplier management, and raising purchase requests and orders in tools such as Coupa.
• Strong data analysis skills, with the ability to report on event success and derive actionable recommendations.
• Ability to quickly adjust strategies in response to market shifts or on‑ground challenges and comfort with ambiguity.
• Demonstrated ability to work independently with minimal supervision and collaboratively as part of a cross‑functional team.
• Ability and willingness to travel (25%–30%) for event coordination and execution.

Salary Range (US‑Based)

$95,700 – $136,700 – $177,700

Benefits Overview

• Health, dental, and vision insurance.
• Short‑term and long‑term disability coverage.
• Life insurance and accidental death & dismemberment (AD&D).
• Supplemental life insurance for employees, spouses, and children.
• Flexible spending accounts for health care and dependent care.
• 401(k) savings and investment plan with company matching.
• Flexible vacation policy.
• 8 paid holidays annually.
• Sick leave.
• Paid parental leave.
• Employee Assistance Program and care counselors.
• Voluntary benefits (legal assistance, critical illness, accident, hospital indemnity).
• Health Savings Account with employer contribution.

Alternative Application Methods

Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact applicationassistance@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations.

Equal Employment Opportunity

SailPoint is an equal opportunity employer and welcomes all qualified candidates. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.