Director, Growth Marketing

Director, Growth Marketing

Join to apply for the Director, Growth Marketing role at FreshBooks.

Get AI-powered advice on this job and more exclusive features.

About The Role

As the Director of Growth Marketing, you will own the strategy and execution of FreshBooks’ growth engine across paid marketing, demand generation, lifecycle, community, and revenue acceleration programs. You will be responsible for driving pipeline, improving conversion, and fueling sustainable ARR growth across our global customer base. This is a high-visibility leadership role that requires strong analytical rigor, a deep understanding of SaaS growth levers, and the ability to orchestrate cross-functional initiatives spanning Product, Sales, Revenue Operations, and Brand Marketing. This role is ideal for someone with long-term aspirations toward VP Marketing, GM, or CRO roles.

NOTE : This role can be worked remotely from the above location(s).

What You’ll Do

• Lead and scale FreshBooks’ growth marketing organization to drive sustainable revenue growth by helping more small business owners discover, adopt, and succeed with our platform across the full funnel.
• Build, coach, and develop a high‑performing growth team across paid media, demand generation, lifecycle, and growth strategy, improving execution quality, accountability, and consistency of results.
• Define and execute growth strategies across acquisition, activation, retention, and expansion, translating revenue goals into clear plans that improve conversion, reduce churn, and unlock expansion.
• Own paid marketing performance across search, social, display, programmatic, and emerging channels, improving CAC efficiency and scaling high‑performing channels through disciplined experimentation.
• Lead community and advocacy programs that engage the FreshBooks Community : accountants, creators, partners, and Small business owners, turning influencing voices into measurable drivers of acquisition, retention, and revenue.
• Partner cross‑functionally with Product, Sales, Brand, Data, and Customer Success to deliver coordinated growth initiatives that reflect real customer needs and improve the end‑to‑end customer experience.
• Own growth forecasting, experimentation, and performance reporting, providing leadership with clear insights to guide investment decisions and strategic trade‑offs.

What You’ll Bring

You’ll Stand Out If You Have

Compensation

At FreshBooks, we approach each individual’s compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. The total annual compensation for this role ranges from CA$145,000 to CA$182,000, which may include participation in our incentive programs. Additionally, this position offers an equity grant and immediate enrollment in FreshBooks’ comprehensive benefits program, detailed below.

Perks & Benefits

About FreshBooks

At FreshBooks, we believe that small business owners are the backbone of the economy, yet they are often the most underserved when it comes to technology. For over 20 years, we’ve been on a mission to support owners, from the scrappy solopreneur with a big dream to the growing business with employees to manage.

Our leading platform is more than just business software; it’s an all‑in‑one financial toolkit that automates invoicing, expenses, payments and payroll, allowing our customers to spend less time on paperwork and more time doing the work they love.

We believe in human‑centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments – remote, hybrid, and in‑office – all based on what’s best for the team, collaboration, and mental well‑being. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on the lives of small business owners worldwide.

Even if your experience doesn’t meet every bullet on the above lists, we’d love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal‑opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success. FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1‑416‑780‑2700 and / or email at accessibility@freshbooks.com.

Referrals increase your chances of interviewing at FreshBooks by 2x.

Seniority level : Director

Employment type : Full‑time

Job function : Marketing and Sales

Industries : Software Development

#J-18808-Ljbffr