Creative Strategist, Performance Marketing

Job Description

Job Description

Salary :

Were a healthcare platform for humans, designed for real life. Pocketpills is Canadas leading online pharmacy & medical care platform. Re-imagining healthcare to make it accessible, affordable and built for people like you. Driven by our passion for innovation and customer-care, weve designed a suite of digital care experiences that empower our members to take control of their health wherever life takes them. From coast to coast, over 800,000 Canadians trust Pocketpills to deliver their medication & ensure a healthcare professional is always just an arms-reach away.

We founded Pocketpills as a solution to fix the broken system that made getting Care harder than it needed to be. We dont believe long line ups at the doctors office, confusing refill protocols & one-size-fits-all advice, actually fit with what Canadians need, so weve changed the game. Powered by pharmacists, engineers, doctors, clinicians & service experts, our platform redefines the world of wellness, from personalized treatment that actually feels personal, to truly effortless refills, including free, friendly delivery. Because we do believe Canadians deserve a better way to manage their most important asset, their health.

Discover the healthcare platform that feels Delightfully Human. With Pocketpills, complete care is right in your pocket.

The Opportunity

We are seeking an exceptional, data-driven Creative Strategist to be the engine of our acquisition efforts. This role sits at the critical intersection of media buying, creative production, and data science, and is solely focused on unlocking new user growth.

You will be the strategic partner to our media buyers, responsible for constantly analyzing performance data, identifying what is resonating in our ads, and translating those insights into a continuous pipeline of high-potential creative concepts and angles. Your direct focus will be on maximizing Return on Ad Spend (ROAS) and driving down our Cost Per Acquisition (CPA) by making our ads impossible to ignore.

What You'll Do (Key Responsibilities)

Creative & Strategy (Ideation & Copywriting)

• Lead Creative Ideation : Develop, pitch, and execute a continuous stream of new, scalable creative concepts (video, static, and copy) based on funnel data, user pain points (e.g., prescription hassle, cost), and emerging platform trends (e.g., TikTok, Meta).
• Master Script Writing & Copy : Act as the lead writer for all direct response (DR) advertising. This includes crafting compelling script writing for short-form video and engaging direct response copywriting for ad headlines, body text, and landing page calls-to-action.
• Concept Validation : Work with the Growth team to prioritize creative concepts for testing, ensuring high-frequency velocity and measurable results.

Production & Collaboration

Data Analysis & Performance

What You'll Bring (Required Skills & Experience)

" Pocketpills is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices. Should you require accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. "