Copywriter - CA

Copywriter (Entry–Mid Level, 1–5 Years Experience)

Location : Hybrid / Remote (North America) Preference for Austin, TX or Burnaby, Canada

Team : Marketplace Growth / Brand & Creative

Level : Individual Contributor

About the Role

We’re looking for a commercially focused Copywriter to craft clear, persuasive messaging that drives action and builds long-term brand value at Ritchie Bros. .

This role is for a writer who understands that words are a growth lever —not just content. Your work should tie directly back to our messaging framework , reinforce our marketplace flywheel , and consistently tell a clear, credible story across every customer touchpoint.

You’ll help shape what we say, how we say it, and why it matters—from first impression through conversion and retention.

You should either :

Have agency experience writing performance- and brand-driven copy, or

Have in-house brand or growth experience producing copy tied to measurable business outcomes.

What You’ll Do

Write and optimize copy across channels, including :

Paid media (search, social, display, native)

Email and lifecycle campaigns

Landing pages and conversion flows

Website and product marketing pages

Sales enablement materials and presentations

Translate the core messaging framework into clear, consistent copy across all channels

Reinforce our marketplace flywheel (trust → participation → liquidity → growth) through narrative, proof points, and calls to action

Craft and evolve a cohesive story that scales across formats and funnel stages

Write headlines, subheads, CTAs, and body copy that drive conversion without sacrificing clarity or credibility

Produce multiple copy variants for testing, optimization, and personalization

Partner closely with design, growth, product, and sales to ensure copy and creative work together as a system

Apply SEO best practices to on-page copy (intent, structure, keyword integration)

Leverage AI tools to accelerate ideation, drafting, and iteration (e.g., outline creation, variant generation, rewrites), while maintaining a high bar for judgment, tone, and accuracy

What We’re Looking For

Experience

1–5 years of professional copywriting experience

Agency and / or in-house brand or growth team experience required

Portfolio demonstrating :

Conversion-focused copy (ads, landing pages, emails)

Strong headline writing and CTAs

Ability to simplify complex offerings into clear, compelling narratives

Messaging & Storytelling

Strong ability to work within (and help evolve) a messaging framework

Comfortable translating a single core story into multiple channels, formats, and funnel stages

Ability to balance brand narrative with performance needs

Understands how repetition, consistency, and proof build trust at scale

Commercial & Conversion Acumen

Clear understanding of what drives conversion : clarity, relevance, trust, urgency, and friction reduction

Comfortable writing copy intended to be tested, measured, and improved

Ability to connect copy decisions back to business outcomes

SEO & Digital Fundamentals

Working knowledge of SEO best practices :

Keyword intent and placement

On-page structure (H1–H3, meta titles / descriptions)

Writing for humans first, search engines second

Experience collaborating with SEO, growth, or web teams is a plus

Working Style

Clear, concise writer with strong editorial judgment

Comfortable owning work end-to-end and iterating based on feedback and performance

Able to manage multiple projects and deadlines simultaneously

Comfortable leveraging AI tools for ideation and efficiency , while relying on human judgment for storytelling, persuasion, and accuracy

Nice to Have

Experience writing in B2B, marketplaces, or complex categories

Familiarity with A / B testing copy (headlines, CTAs, page structure)

Comfort working with performance data (CTR, CVR, bounce rate, conversion funnels)

Experience contributing to or maintaining a brand voice and messaging system

Why This Role Matters

At Ritchie Bros., copy isn’t filler—it’s structure .

Your work will :

Anchor teams to a shared messaging framework

Reinforce the flywheel that powers our marketplace

Turn complexity into clarity for customers

Directly influence trust, conversion, and growth

You won’t just be writing words—you’ll be shaping how the story of our marketplace is told, scaled, and believed.

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