Associate Brand Manager

Job Title: Associate Brand Manager

Reports To: Director of Marketing

Location: Toronto, Canada

We are a family-owned multinational that makes a difference for families every day by producing and distributing a diverse offering of more than 60 quality brands. Our brands are loved across generations. Meeting the needs of people around the world. Making their everyday lives more enjoyable, more beautiful and more delicious. It is these everyday moments that make the difference to the way families live. Each and every one of these moments help us to make a positive contribution to people, communities and planet.

Finding the optimal balance between economic, environmental, and social responsibility is key. We are determined to minimize our environmental impact, and we want to generate and share sustainable value in everything we do. Entrepreneurship is in the DNA of our company. We empower our people to seize great opportunities, to imagine big, to think differently and anticipate the future. As a family-owned business with a history of 75 years, we are all about long-term relationships. We believe that our business should be based on strong values and a respectful business model that takes human and social needs into account. We are committed to fostering an entrepreneurial, stimulating, inclusive and safe work environment where people feel valued and respected, in which they can flourish and succeed.

The difference everyday makes.

Our North America Region plays a critical role in our Group’s growth ambition. We are passionate about disrupting and leading category growth and are looking for leaders who share that same passion and entrepreneurial spirit who thrive in growth environments.

We are building a multi-brand, multi-category business. Today, our Wild Planet brand is the #1 premium shelf seafood brand in the US, and Rio Mare is the #2 tuna brand in Canada, and are recognized for category growth leadership.

Job Summary:

We are seeking a motivated and collaborative Associate Brand Manager to join our Toronto-based team on a 16-month contract. This role will support the management and growth of our Canadian portfolio, including Rio Mare, through day-to-day brand execution, insights, and cross-functional collaboration. Reporting to Director of Marketing, the Associate Brand Manager will play a key role in supporting day-to-day brand activities, execution of marketing programs, and collaboration with cross-functional and external partners. This is a hands-on role ideal for someone early in their brand management career who is eager to gain broad experience in consumer-packaged goods.

Key Responsibilities

Marketing Program Execution

• Lead end-to-end coordination of integrated marketing initiatives, including creative development, in-store merchandising, trade shows, consumer sampling programs, sponsorships, and experiential activations to drive brand awareness and engagement

Advertising & Digital Marketing Coordination

• Collaborate with agency partners and global stakeholders to plan, develop, and execute advertising campaigns, digital content, and social media strategies that align with brand positioning and business objectives

Social Media & Community Management

• Oversee daily social media community management in collaboration with agency partners, including content calendar execution, comment moderation, consumer inquiries, and real-time engagement to build brand loyalty and advocacy

Cross-Functional & External Coordination

• Partner with internal teams and global and local stakeholders to ensure seamless execution of new product launches and strategic initiatives.

Market & Business Analytics

• Analyze Nielsen syndicated data, point-of-sale (POS) reports, and internal performance metrics to monitor brand health, identify trends, and generate actionable insights that inform strategic business decisions

Ad hoc Project Management & Administrative Support

• Manage ad-hoc requests including traceability reporting, competitive analysis and budget tracking

Qualifications

• 2+ years of relevant work experience in consumer-packaged goods (marketing, brand management, or related role).
• Post-secondary degree in Marketing, Business, or a related field.
• French proficiency is an asset.
• Strong organizational, project management, and communication skills.
• Ability to analyze data and draw actionable insights.
• Proficiency in Microsoft Office (Excel, PowerPoint) and familiarity with Nielsen/IRI data is an asset.
• Collaborative and proactive mindset with a willingness to learn.

Why Join Us

• Gain hands-on experience in brand management within a global company.
• Work on a diverse range of marketing and brand projects with international exposure.
• Opportunity for long-term growth.
• Competitive compensation and benefits package.

Diversity & Inclusion

We are an equal opportunity employer and are committed to providing a diverse and inclusive workplace. We welcome applications from all qualified individuals, including women, visible minorities, Indigenous peoples, persons with disabilities, and members of underrepresented communities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment process.